UPA Members Advise Air Travelers About Usability:
Sky Radio and Forbes turned to UPA members
FOR IMMEDIATE RELEASE, FEBRUARY 18, 2003
When Sky Radio and Forbes wanted information on usability for their new "ROI Report," they turned to members of the Usability Professionals' Association (UPA). Two interviews on the value of usability to business are featured in the February edition of the American Airlines inflight audio program.
Bill Killam, President of User-Centered Design, and Aaron Marcus, Founder and President of AM+A, both felt that this was an opportunity to spread the word about usability and to make the case for the services of their own companies. According to Marcus, "I thought making a statement on an airline inflight audio program would be a good opportunity to go directly nation-wide and world-wide to air travelling business leaders and managers. My hope was that listeners might benefit from understanding more about usability issues of user-interface design." Killam added that the professionalism of the Sky Radio staff in producing the interviews also made the experience "a lot of fun."
For the UPA, promoting usability as a way of improving product design is a key mission. "I was very excited to see usability and user-centered design presented as a critical aspect of return on investment for businesses," said Elizabeth Rosenzweig, President of UPA. "Usability professionals are part of every kind of company, from the largest corporations to government agencies to small product development groups. This is just another way for us to let people know what we can do for their bottom line."
Was it worth it? In the end, Killam felt that, "All in all, it was a great opportunity for the industry (and not bad promotional material for my company)."
The audio interviews are available on the Sky Radio web site - www.skyradionet.com/americanbiz.html
The Usability Professionals' Association is an international, non-profit, professional association with more than 1700 members in the US and 35 other countries. Members are specialists in evaluating and designing products that are easy to learn and use. Many usability professionals hold advanced degrees or training in psychology and related fields. The organization provides its members with a wide variety of professional services. Through outreach the UPA:
- Communicates and shares information about skills and skill development, methodology used and/or proposed in the profession, tools, technology, and organizational issues.
- Presents the viewpoints of the profession to the public and other interested parties.
- Educates the general public about the profession.
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