All about the Business of Usability in User Experience Magazine 6.2
(Bloomingdale, IL: May 28, 2007) – Since the first days of usability, professionals, scientists and researchers have debated various theories and principles. While these discussions are still relevant, usability is moving on with a new focus. It is about business, and how usability professionals must understand and meet business goals.
This is the focus of the latest issue of User Experience magazine, a publication of the Usability Professionals Association (UPA).
As Editor-in-chief Aaron Marcus puts it, the issue addresses what we’ve learned and what we can do to put our own knowledge to work for our benefit, for the benefit of business, and the benefit of our end-users.
In a bold statement, Bill Jensen, CEO of the Jensen Group and an expert on work complexity, summarizes the new vision: “…It’s time to stop wallowing in arcane metrics debates … and, instead, participate in the conversation at the grown-ups’ table... How do we leverage usability as a competitive advantage? How can we leverage it as a driver of innovation, customer intimacy, or product development?”
From fascinating cases studies to in depth thoughts and tools for return on investments, User Experience Magazine focuses today on what is an important part of usability’s future. As Arnold M. Lund writes, in his article “Usability ROI as a Strategic Tool”, “People perceive the value of our contribution when we tie it directly to business goals.” Understanding and, often, quantifying this contribution is now key to the growth of usability, both in terms of presence and excellence.
The Usability Professionals' Association is an international, non-profit, professional association with more than 2000 members in the US and 35 other countries. Members are specialists in evaluating and designing products that are easy to learn and use. The organization provides its members with a wide variety of professional services. Through outreach the UPA:
- Shares information about the skills and approach of usability professionals in meeting needs for usable products.
- Acts as an advocate for usability in consumer, corporate and governmental software, products and web sites.
- Educates the general public about the usability.
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