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Press Release

World Usability Day ... User Experience (UX) Magazine 9.4

(Bloomingdale, IL: October 2010) – In another first for the Usability Professionals Association, this issue of User Experience (UX) Magazine, appears in time for the sixth annual World Usability Day on November 11. In keeping with WUD’s 2010 theme of “Communication,” the magazine is chock-full of different takes on communicating for user-experience practitioners, their clients, and the world in which they serve.


This special issue of UX brings together colleagues from around the world in their common cause of effective communication on computer monitors and off.

  • From Munich, Markus Weber questions the importance of language in a usability practice and reveals the widespread use of English terms in international settings.
  • Hamburg’s Matthias Müller-Prove unravels the mysteries of the “desktop” metaphor in its transition to a virtual infrastructure via “cloud” computing.
  • From India, Suneet Kheterpal reports on a new generation of technology professionals who balance careers and traditional family roles with social networking tools.
  • In New York, Scott McDonald questions the future of user-generated content in blogs, social networking and discussion boards.
  • Silvia Salazar discovers a new class of technology users while running a study of the healthcare information needs of the Latino population in Los Angeles.
  • Heather Nam’s case history of a ride-along studying GPS usability helps to resolve the dispute between usability scripts and informal moderator’s guides.
  • Search engine optimization and user experience theory overlap to a high degree in Craig Tomlin’s article comparing what the two have in common.
  • Peter Vogel asks readers to think like the users they are when they create tutorial instructions and error messages.
  • Three professional consultants from USECON in Vienna compare theory and practice in a light-hearted how-to approach for fellow practitioners.

This special issue also includes a brief but entertaining interview with WUD founder Elizabeth Rosenzweig and an Aaron Marcus book review of “The Do’s and Don’ts of Information Graphics” by the Wall Street Journal’s Dona M. Wong.

Read more about these and other articles at:

For printed copies of the magazine or for PDFs of individual articles, please contact Nicole Tafoya, publications@usabilityprofessionals.org.

The Usability Professionals' Association is an international, non-profit, professional association with more than 2000 members in the US and 35 other countries. Members are specialists in evaluating and designing products that are easy to learn and use. The organization provides its members with a wide variety of professional services. Through outreach the UPA:

  • Shares information about the skills and approach of usability professionals in meeting needs for usable products.
  • Acts as an advocate for usability in consumer, corporate and governmental software, products and web sites.
  • Educates the general public about the usability.

For more information, contact:

The Usability Professionals' Association
140 N. Bloomingdale Rd.
Bloomingdale, IL 60108-1017
email: office@upassoc.org
web: http://www.usabilityprofessionals.org

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