Home

About UPA

Press Releases

The Power of Goals: From Governments to Geeks ... User Experience Magazine 7.1

(Bloomingdale, IL: January 24, 2008) – As we all contemplate our New Year’s resolutions – the goals we set for ourselves a few short weeks ago -- the latest issue of User Experience magazine demonstrates how goals underlie almost all effective action.

John Schrag’s article, “The Power of Goals”, shows how to formulate effective user experience goals and apply them in user experience research. As the author notes, “Goals need to have teeth.  If you test your design and find your goals are not met, are you willing to change your design?  If you aren’t …, then you didn’t have goals – you just had a wish list.”

 “Mexican Manifesto on Usability and Accessibility for Government Websites” discusses the Mexican government’s commitment to creating more useful and usable websites. The manifesto lists ten principles, or goals, that will be used by the Mexican government. Dr. Sarah J. Swierenga reflects on discussions of the Mexican governments’ goals that happened at  the recent Usability and Accessibility for the Web International Seminar held at the University of Monterrey campus in Monterrey, Nuevo León, Mexico.

Anu Kankainen introduces a fascinating case where actors were used in the field and during focus groups. The article “Using Acting to Validate a Wearable Product Concept with Users” explains how the Finnish psychologist used acting as a technique to make the concept, as well as the context of use, concrete for users, researchers, and product developers.

Other articles in this issue discuss:

  • Treatment of usability in several product evaluations produced by two major technology research firms
  • Prototyping and application simulation
  • Using thoughts to control a compute


User Experience is the magazine of the Usability Professionals’ Association

Read more about this issue of User Experience magazine.

For printed copies of the magazine or for PDFs of individual articles, please contact Nicole Tafoya, publications@usabilityprofessionals.org


The Usability Professionals' Association is an international, non-profit, professional association with more than 2000 members in the US and 35 other countries. Members are specialists in evaluating and designing products that are easy to learn and use. The organization provides its members with a wide variety of professional services. Through outreach the UPA:

  • Shares information about the skills and approach of usability professionals in meeting needs for usable products.
  • Acts as an advocate for usability in consumer, corporate and governmental software, products and web sites.
  • Educates the general public about the usability.

For more information, contact:

The Usability Professionals' Association
140 N. Bloomingdale Rd.
Bloomingdale, IL 60108-1017
email: office@upassoc.org
web: http://www.usabilityprofessionals.org

Usability Resources UPA Store UPA Chapters UPA Projects UPA Publications Conferences and Events Membership and Directories About UPA