About UPA Sponsorship, Exhibits and Advertising
Corporate Sponsorship Program 2010 -2011
The UPA is grateful to have had tremendous support from vendors who help those who promote and advance the development of usable products and services. Help us continue this support in 2010 and reach your very best customers!
2010 Sponsorship Opportunities
Your participation in the UPA
Corporate Sponsorship Program tells the world that you are committed to
creating usable products. It also communicates to your industry, your
customers, and potential employees your support of usability and user-centered
design.
By becoming a UPA sponsor, you will more easily recruit top usability
professionals and further develop your employees through their involvement
in the UPA. Your company will be more visible with your corporate logo
and name on the UPA web site and on UPA conference materials. Your company’s
name will reach more than 2500 active UPA members and thousands of others
interested in usability, as well tens of thousands of visitors to the
UPA web site.
Web & Publication SponsorsKnow your company will benefit from supporting those who promote and advance the development of usable products and services? Become a 2010 Platinum, Gold, Silver or Bronze sponsor. Your sponsorship dollars will go toward supporting UPA membership and activities all year long.
Reach user experience professionals across the globe...
For a complete list of marketing opportunities please visit: 2010 Prospectus
Platinum Sponsors - $15,000 USD+
Platinum Sponsorship: Job Bank Sponsor $15,000 USD
GOLD Sponsors - $10,000 USD
Gold Sponsorship Sample: Consultant Directory Sponsor $10,000 USD
SILVER Sponsors - $5,000 USD
Silver Sponsorship: Journal for Usability Studies(JUS) $5,000 USD
Silver benefits: Company logo/link on the UPA JUS landing page, logo/link on the UPA, World Usability Day & UPA Conference websites, logo on UPA Conference marketing collateral, promotion via social media, (1) full page, full color UX Magazine print advertisements in 2010. BRONZE Sponsors - $2,000 USD
Bronze Sponsorship: Web Sponsor $2,000 USD Bronze benefits: Company logo/link on the UPA, World Usability Day & UPA Conference websites, logo on UPA Conference marketing collateral & promotion via social media. |
International Conference SponsorsJoin over 600 industry professionals 24-28 May, 2010 at the UPA International Conference in Munich, Germany at the Hotel Bayerischer Hof.
For a complete list of Conference marketing opportunities please visit: 2010 Prospectus
Platinum Sponsors - $15,000 USD+
Introduced to UPA attendees in 2009, easily the most popular “free”
Gold Sponsors- $10,000 USD
Gold Sponsorship: Program Track Sponsor(s) $10,000 USD
Silver Sponsors- $5,000 USD
World Usability DayWelcome to World Usability 2010! Now, more than ever, we have increasing
http://www.worldusabilityday.org GOLD Sponsorship: Welcome Video $10,000USD
BRONZE Sponsorship: Email or Press Release Sponsor $2,000USD
BRONZE Sponsorship: Conference Tote Promo Packet Sponsor $2,000USD
Bronze benefits: Company logo/link on the UPA, World Usability
For detailed information on World Usability Day 2010 Sponsorship opportunities please visit: WUD Sponsor page or http://www.worldusabilityday.org |
Questions and Answers
How long will my sponsorship last?
Corporate sponsorships run from April 1, 2010 to March 31, 2011.
How do I ensure my organization receives the exclusive benefit
that we chose?
The UPA will hold an exclusive benefit for a sponsor for 30 calendar
days from the time we receive the commitment form. Sponsorship funds must
be received within this period. If sponsorship funds are not received
within 30 days of receipt of the sponsorship form, the benefit will be
made available to other sponsors on a first-pay-first-served basis.
Can you link my company’s logo to a page on my site?
Yes. Online corporate logos can be linked to your home page or a landing
page of your choice (upon request).
Where will my company’s name and logo appear at the UPA
2010 conference?
Logos will appear on conference materials and on banners and signs
recognizing corporate sponsors.
The sponsorship plans mention that certain exclusive benefits
will be “paid for by sponsor.” What does this mean?
Several of the exclusive benefits we offer sponsors – conference
bag gift, and conference bag literature inserts – entail production
costs. UPA is providing interested sponsors with the ability to sponsor
these high-visibility items, provided that the sponsor bears the costs
of production.
What about the ads in User Experience? Who designs them? Who
pays for the blow-in ad?
Sponsors will be responsible for providing full-page and blow-in ad
designs. Vendors/Sponsors will bear the cost of reproducing the blow-in ad.
If I sponsor the UPA2010 International Conference, am I responsible for German Value Added Tax (VAT)?
Please note that German VAT provisions require careful examination of the nature and the status of the recipient of the various services. In order to allow UPA to comply with these requirements, we kindly ask German entrepreneurs to submit their VAT Identifi cation number. An invoice referring to the Reverse Charge Provision § 13 b UStG will be issued accordingly. Foreign entrepreneurs are kindly asked to provide us with a certifi cate indicating this status, such as form 6166 Department of the Treasury, IRS, Philadelphia, PA 19255. Exhibition Booths and accessory services see Booth Contract, page 8.
Dates and Deadlines
Sponsorship form and logo must be received by the UPA office by April 1, 2010 for the sponsor logo to be included in the UPA 2010 Conference materials.
1. Download the sponsorship form and email or fax it to the UPA office.
UPA 2010 Marketing Kit w/Sponsorship Contract 2. Send your logo to the office to use in sponsorship materials
- Please e-mail a copy of the corporate logo as a JPG, GIF or TIF file to UPA at sponsors2010@usabilityprofessionals.org
- A file extension must be included. For large logos, GIF and JPEG files should be no larger than 250 by 100 pixels and TIFF files should be 300 dpi. Please use a white background and do not include animations.
- Additionally, please mail an 8 inch x 10 inch hard copy of the corporate
logo to the UPA office.
Vendor Policy Statement
When considering content for UPA Conferences, Publications, Events, or the UPA Website, it is important to consider if the content discusses products or services that are for-profit or commercial. This content could take the following forms:
- overviews or tutorials of commercially available software for usability practitioners.
- training sessions for commercially-available professional certifications.
- presentations that discuss a method or content available in a for-profit book or journal.
- discussions by UX or other consultants about their for-sale methods or research.
- sales demos, marketing pitches, or solicitations.
While content of this type should not be immediately disallowed, it should be classified into one of two categories: "Commercial Non-Sales" and "Commercial Sales".
Commercial Non-Sales content should be entitled to the same benefits and treatment, and also subjected to the same scrutiny as any other UPA content. It is important that this content:
- DOES NOT explicitly promote or sell a tool, method, service, book, or other for-profit item.
- DOES NOT result in any direct compensation for the presenter or author of the content with the exception of usual and customary payments from the UPA that are made for content of similar format, e.g., tutorials.
- DOES provide an inherent value to the UPA community, whether it be a presentation of research findings or training on a method or tool.
- DOES show the same methodological rigor and quality of content that any other content accepted by the UPA would.
On the other hand, Commercial Sales content must be presented without conflict of interest, with full disclosure, and must provide a tangible benefit to the organization. It is important that this content:
- IS completely free to UPA members or UPA conference attendees.
- IS clearly marked as commercial sales content in the conference program, article header, or through another appropriate annotation.
- DOES NOT result in any direct compensation to the presenters or the companies they represent.
- DOES NOT conflict with or supersede "non-commercial" content.
- COULD result in the presenter or the company they represent paying UPA for the right to present the content, up to the discretion of the UPA committee evaluating the content for inclusion.
Questions?
If you need more information or have questions, please contact
Director of Vendor Relations
Nicole A. Tafoya
UPA Headquarters
Phone: +1-630-980-4997 (Monday- Friday 8am - 5pm CT)
Fax: +1-630-351-8490
Email: sponsors2010@usabilityprofessionals.org