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Keynote Speakers

Wednesday, June 18, 2008

Speaker Name Carole Bilson Ph.D., Opening Speaker Vice-president, Global Design and Usability, Pitney Bowes How Innovation Works 8:30 am - 10:00 am

Bilson is vice president of global design and usability and technology support operations within Pitney Bowes' Global Mailing Solutions Engineering department. Her team of 50 people includes graphic designers and human factor engineers who do everything from sketching and building prototypes to assessing needs, testing new products and letting people interact with products.

Prior to Pitney Bowes, Bilson worked at Kodak where she helped deliver the award-winning Picturemaker, a photo kiosk that is often found in drugstores.

Bilson holds a degree in industrial design from the University of Michigan, has two patents, and is credited as being the first black woman in the nation to hold an executive position to lead a design and usability department within a major corporation.

Speaker Name Julie Howell Director of Accessibility, Fortune Cookie Accessibility In A Post-Guideline Era: A Process Driven Approach To Access For All 10:30 am - 12:00 pm

Julie Howell is Director of Accessibility at digital design agency Fortune Cookie. Prior to this she was the Digital Policy Development Manager at the Royal National Institute of Blind People (RNIB). Julie has worked with businesses, the public sector and government agencies to ensure the accessibility to disabled people of digital information products and services. She is Technical Author of the BSI specification for accessible web design, 'PAS 78'. Julie held the New Media Age Effectiveness Award for 'The Greatest Individual Contribution to New Media 2005/6'. In 2007, Julie received 'The Special Lifetime Achievement Award' at the Imperatives Digital Awards. top

Speaker Name David Aurelio Lead Senior Human Factors Engineer, Bose Beyond Shrink-Wrap and Sites: Integrating Usability into Hardware Products 1:30 pm - 3:00 pm

Dr. David Aurelio is currently the Lead Senior Human Factors Engineer for the Automotive Systems Division of Bose® Corporation. His activities there include conducting user needs assessment, designing user interfaces, and developing methods for usability evaluations, especially those involving driver distraction.

His Bose user interface design projects have included the Bose Lifestyle® 48 Home Entertainment System, the Bose Media System for automotive telematics, and the ADAPTiQ® Audio Calibration System including voice prompts.

Prior to working at Bose, Dr. Aurelio worked at General Motors, Eastman Kodak, and the American Institutes for Research. While at Kodak, he taught at Syracuse University as an adjunct assistant professor of Human Factors. His publications include 155 internal industry technical reports and 10 publications in journals, conference proceedings and books.

Dr. Aurelio received his Ph.D. degree in Human-Machine Systems from Northeastern University. He received an M.S. degree in Occupational Health and Safety Engineering (i.e., Ergonomics) from the University of Michigan, and a B.S. degree in Engineering Psychology from Tufts University.

Thursday, June 19, 2008

Susan Weinschenk Susan Weinschenk Ph.D. Human Factors International Who are We Designing For? – The Generational Dilemma 8:30 am - 10:00 am

Dr. Susan Weinschenk has been conducting exploratory research for the last year on generational differences. In this session Dr. Weinschenk will share some of the literature on the topic of generations, as well as her exploratory research. You will learn what the real differences are, see examples, hear audio clips and watch videos of the two groups. Leave your pre-conceived notions at the door and be ready to see technology from a different set of eyes.

Dr. Susan Weinschenk is Chief of Technical Staff at Human Factors International. She has been an industry leader in the field of usability engineering for over 25 years. Dr. Weinschenk has a Ph.D. in Psychology from Pennsylvania State University, with three books on usability published by John Wiley and Sons.

Patrick Hofman Patrick Hofmann Google Beyond Web2.0 Skins and Mashups: The More Abstract, Intrinsic Expectations of Our Younger User Base 10:30 am -12 :00 pm

Sure, the visual, colourful stereotypes of this elusive Web2.0 moniker are so abundant they're almost cliche, but there are desires beyond bubbly fonts and wacky colours that we need to address. They are abstract; they are intrinsic: why are users craving immediacy, community, celebrity and communication, and how does this change the way we design and evaluate? top

August de los Reyes August de los Reyes Experience Architect, Microsoft Surface Making Emotions Work for You 1:30 pm - 3:00 pm

August de los Reyes Dennis Wixon Head of Microsoft Games Research Making Emotions Work for You 1:30 pm - 3:00 pm

August de los Reyes works as the experience architect for the Microsoft Surface. As the former creative director for the Windows Platform Core Innovation Group, he also researched emotional design as a member of the Advanced Studies Program at the Harvard University Graduate School of Design. Additionally, August is a PhD candidate in Industrial Design Engineering under the research initiative on Emotion and Design at the Technische Universiteit Delft in the Netherlands. August is a visiting associate at Oxford Internet Institute at the University of Oxford.

Dennis Wixon directs research at Microsoft Games studios which is recognized as a leader in applied methodology. Previously, Dennis was usability manager in the Software Usability Engineering group at Digital Equipment Corporation, where methods such as usability engineering and contextual inquiry were developed. He co-edited a book Field Methods Case Book for Software Design with Prof. Judy Ramey of the University of Washington. Dennis holds a PhD. in social psychology from Clark University.

Jason Huang Jason Huang Principal, TANG Consulting User Experience in China: A Market Snaphot of the Present and a Look Ahead 4:00 pm - 4:40 pm

Jason Huang is a user experience professional as well as founder and principal of TANG Consulting/Innovation For China. He received his Masters Degree in Human Communication and Computing at the University of Bath, UK. In 2004 he co-founded UPA China as the first non-profit user experience organization in China, and was elected President in 2005. Over the past 3 years, UPA China has organized four annual User Friendly conferences in China, and Jason has led the UPA China team to make both UPA China and User Friendly internationally-recognized brands.

Jason began his career as an Interaction Designer for a smart phone design house in Shanghai. In 2005, he helped set up HFI China in Shanghai. As HFI's Managing Director in China, he led the team to win clients such as SAP, Microsoft, Huawei, Haier and Samsung to name a few. In May 2007 he founded TANG Consulting/Innovation For China.

Jason's dream is that UPA China will be the communication platform of choice for user experience practitioners in both the east and west, and that TANG Consulting be a force for product innovation for China.

Henning Brau Henning Brau Senior UX Engineer, Daimler Group Research and Advanced Engineering The German UPA Chapter and the UX Market: Small Country, Many Members - How Typical German Is That? 4:40 pm - 5:00 pm

Henning Brau is a senior UX engineer and author of various scientific publications in the fields of usability, user experience, change management and technology acceptance, including his widely acknowledged 2006 book on methods of usability evaluation (german). He received his Masters Degree in engineering psychology 2002 at the Technical University of Berlin, Germany. In 2003 he joined the german chapter of the UPA (GC-UPA) and was elected Vice-President in 2007. Currently he is responsible for the internal process and tool optimization for the GC-UPA and one of the main-organizers of the annual Usability Professionals conference.

Henning began his career as a freelancing market and usability researcher for various german consultant houses before joining the Daimler research and technology department as a usability and requirements engineer. Since 2006 he is university lecturer in Hamburg and Krefeld (both Germany) for HMI and usability. 2007 he became the chief responsible for user centered technologies at Daimler Group Research and Advanced Engineering. Henning led various IT driven change management projects, focusing on digital production planning as well as VR and AR technologies.

Henning is keen on promoting usability and requirements engineering as core competencies for vital and efficient organizational change. His motto is “Designing technologies means designing organizations”.

Friday, June 20, 2008

Jeff Johnson Jeff Johnson Principal Consultant, UI Wizards, Inc The Evil UI Designer: How to Really Confound and Annoy Users 8:30 am - 10:00 am

Jeff Johnson is President and Principal Consultant at UI Wizards, Inc., a product usability consulting firm that offers UI design, usability reviews, usability testing, and training ( He has worked in the field of Human-Computer Interaction since 1978. After earning B.A. and Ph.D. degrees from Yale and Stanford Universities, he worked as a user-interface designer and implementer, engineer manager, usability tester, and researcher at Cromemco, Xerox, US West, Hewlett-Packard Labs, and Sun Microsystems. In 2006, he was an Erskine Teaching Fellow at the University of Canterbury in Christchurch New Zealand. He has published numerous articles and book chapters on a variety of topics in Human-Computer Interaction and the impact of technology on society. He frequently gives talks and tutorials at conferences and companies on usability and user-interface design. He is the author of GUI Bloopers: Don'ts and Dos for Software Developers and Web Designers (2000), Web Bloopers: 60 Common Design Mistakes and How to Avoid Them (2003), and GUI Bloopers 2.0: Common User Interface Design Don'ts and Dos (2007). top

Kathy Berke Kathy Berke, Closing Speaker Senior Researcher, Dell Inc. Ethnographic Research: Bringing You Face-to-Face with Customers in Natural Environments 10:30 am - 12:00 pm

Kathy Berke serves as a Senior Researcher for Dell Incorporated. In her current role, Kathy is responsible for providing research insights to the Global Online teams by conducting Usability Studies, Focus Groups, Online Survey’s, and Ethnographic Research.

Kathy joined Dell in 1997 as part of Dell’s legal organization. She has since served in various roles that have focused on the Voice of the Customer, including managing the Global Customer Advisory Councils across all products lines. The councils focused on features and functionalities for the next generation of products in the enterprise space, as well as new product desires.

Prior to Dell Incorporated, Kathy served at Advanced Micro Devices (AMD) for approximately eight years. Her last role at AMD was as part of a core team that brought the Dresden, Germany fabrication facility from concept into production mode.