Invited Speakers

Wednesday, June 10

Keynote - Jared Spool

Jared Spool 8:30 - 10:00 am
Jared M. Spool is an enigma of the usability profession. He is a charter member of the profession, having conducted some of the first usability tests ever in the late 1970s. Because he's called on to speak at more than 30 conferences each year, entertainingly explaining the latest trends and techniques in experience design, he has earned respect throughout the design world as an ambassador of designing great experiences.

Yet, he's always been a controversial figure within the community of usability professionals. He is known for his humorously delivered no-nonsense approach to our work that regularly challenges the current thinking. He has the unique talent to issue broad brush statements about the contradictions in our working beliefs, while backing up his assertions with well-considered and thoroughly-researched data (making arguing with him extremely difficult). His advice is coveted, yet he's regularly banned for disrupting community discussions. Even our own UPA Voice referred to him as the "bad boy of usability" -- a reputation he's proud to have earned.

He considers his return as keynote for the annual UPA conference (he was the opening keynote presenter at the first UPA conference in 1992) as a milestone, one which he should probably be on his best behavior for. However, pushing the boundaries is a hobby of his and, well, he's
probably not going to let this opportunity go by unchallenged. Of course, you should come hear him speak and you can form your own opinion.

If you want to find out more about Jared, you can find him writing and blog posts at User Interface Engineering's web site,

Dan Saffer

Dan Saffer 10:30 am - 12:00 pm
Dan Saffer is a founder and principal designer at Kicker Studio. He has designed devices, software, web sites, and services since 1995, and these products are currently used by millions every day. An acclaimed speaker and author, his best-selling book Designing for Interaction has been called "a bookshelf must-have for anyone thinking of creating new designs" and has been translated into several languages. His new book, Designing Gestural Interfaces (O'Reilly), was published in December 2008. His design innovations have received several patents.

Dan is an internationally-recognized thought leader on design who has spoken at conferences and taught workshops on interaction design all over the world. He has a Masters of Design in Interaction Design from Carnegie Mellon University.

Nathan Shedroff

Nathan Shedroff 3:30 pm - 5:00 pm
Nathan Shedroff is the chair of the ground-breaking MBA in Design Strategy at California College of the Arts (CCA) in San Francisco, CA. This program melds the unique principles that design offers business strategy with a vision of the future of business as sustainable, meaningful, and truly innovative—as well as profitable.

He is one of the pioneers in Experience Design, an approach to design that encompasses multiple senses and requirements and explores common characteristics in all media that make experiences successful, as well as related fields, Interaction Design and Information Design. He maintains a website with resources on Experience Design at and frequently published books on the subject:

Thursday, June 11

Richard Briggs

Richard Briggs 8:30 am - 10:00 am
In his role as Producer, Rich is responsible for the execution and quality of scripted events for the Dead Space franchise. He also manages and reports findings from all internal and external focus groups, which are used to evaluate the overall game experience and test various features. Rich joined EA in 2003 as a Senior Product Manager in the Marketing department. He worked on and launched a number of successful franchises including The Sims, Battlefield, and The Simpsons Game. He previously was a Product Manager at SEGA and worked on several franchises including Sonic the Hedgehog, Phantasy Star Online, Panzer Dragoon, and Jet Set Radio. Rich graduated from Georgetown University with a BSBA in Marketing. An avid gamer since the age of five, Rich can often be found saving the world at 2am after his family is asleep.

Edward Vielmetti

Edward Vielmetti

10:30 am - 12:00 pm
Bio information is forthcoming.






Lawrence Norden

Lawrence Norden 3:30 pm - 5:00 pm
Lawrence Norden is the project director for the Brennan Center's Voting Technology Project, which studies the intersection of law, technology, usability, accessibility and security in elections. As Senior Counsel at the Center, Mr. Norden works in the areas of voting systems, voting rights and government accountability. Recently appointed Chair of the Ohio Secretary of State's bipartisan election summit, Mr. Norden is currently involved in drafting a report to Secretary Brunner for the purpose of improving Ohio's election administration practices and laws. In addition to his voting work, Mr. Norden also edits and writes for the Brennan Center's blog on New York State, ReformNY. Mr. Norden is the lead author of The Machinery of Democracy: Protecting Elections in an Electronic World (Academy Chicago Press 2007) and a contributor to the Encyclopedia of American Civil Liberties (Routledge 2007).

Friday, June 12

Plenary - Raphael Grignani

Raphael Grignani 10:30 am - 12:00 pm
I am a designer. Simply. I work in a multi-disciplinary team that explores new experiences and makes them tangible and meaningful. I talk a lot, I ask a lot of questions, I like to learn, I find people fascinating, and I value creativity above else.

My experience at Nokia ranges from product design with S60, Nokia Contacts bar, and Lifeblog to exploratory human behavioural field research with Jan Chipchase to strategic design case studies with A View of the Future and Remade/Homegrown.

I earned a Bachelor’s Degree in Product Design from E.N.S.A.A.M.A, Paris, France and a Master Degree from the University of Art and Design, Helsinki, Finland in Product and Strategic Design. I joined Nokia in Helsinki in 2002, and currently live and work from San Francisco.