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Tutorial 9
Conducting Mail, Telephone, and WWW Surveys
Don Zimmerman
Colorado State University
June 30, 1999, 8:30 a.m. - 5:30 p.m.
Usability professionals can use surveys to learn more about product users, to screen potential usability participants, and to gather data during protocol analysis sessions. Tutorial participants will learn how to plan surveys; develop questionnaires; design questionnaires; select population lists; pull samples; build codebooks; code, analyze and interpret data; and avoid the major pitfalls. They will practice writing and critiquing questions, sampling techniques, and interpreting data. Participants will receive a 100+ page handbook of notes, exercises, and bibliography.
Don, professor of journalism and technical communication, Colorado State University, Fort Collins, played a key role in developing CSU's master of science in technical communication and Center for Research on Writing and Communication Technologies. He holds a Ph.D. from the University of Wisconsin-Madison and an M.S. and B.S. from Kansas State University. Over the last 30 years, Don has conducted surveys on diverse subjects including web adoption, multimedia use, and interface design.
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