What I Know That May Surprise You
Wednesday, June 27, 8:30 a.m. to 10:00 a.m.
In the boom and bust of high technology, it's often a case of "Those who know aren't talking, and those who are talking don't know." The problem isn't getting advice, it's determining which advice is right and which is wrong. After nearly thirty years designing and creating software, Alan Cooper has learned a thing or two. Actually, he's learned seven things, and he wants to share each of them with you. Each lesson was learned the hard way, in the entrepreneurial crucible of his firm, Cooper Interaction Design. Each lesson will help you discover solutions and many of them will surprise you by contradicting widely held common wisdom. Come and learn what Alan knows.
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The UPA 2001 conference keynote speaker will be interaction-design dynamo Alan Cooper, author of "The Inmates Are Running the Asylum," (1999) and "About Face" (1995), both classics of the user-interface design literature. If you attended the UPA 1999 Conference in Phoenix, Arizona, you'll remember Cooper's inspiring and controversial presentation. We are pleased that Cooper will return to the UPA conference to stir our thinking. Alan's passion for humanizing technology and his experience as an inventor and software programmer provide the vision and focus for Cooper's wide range of GOAL-DIRECTED® services. Known among the digerati as a leading authority on customer experience, the "father" of Visual Basic, and a longtime champion for the interaction design discipline, Alan is the author of two best-selling books: About Face: The Essentials of User Interface Design, and The Inmates Are Running the Asylum, and is in demand as a speaker on customer-centered issues worldwide. Cooper writes from the perspective of a software programmer turned customer-centered product designer. Cooper has earned him numerous accolades and industry awards, including a Software Visionary Award in 1998. Cooper is active in several professional groups, including the Corporate Design Foundation, the Industrial Design Society of America, and the American Center for Design. He is one of the "Nantucket 41," an interaction design splinter-group of the American Institute for Graphic Arts. He is also a director of the Software Development Forum. |