UPA Conference 2004
 

Tutorials

 
Tutorial 23: An Iterative Approach to Better Working Relationships
   
 

Joel Ziff, Ed.D., Ziff Consulting Group

Elizabeth Rosenzweig, Eastman Kodak Company

  Audience: Anyone
  Curriculum: Business and Organization
  Monday, 8:30 – 5:30
   

Discover creative solutions to inter-personal problems in the workplace using an iterative approach: observation of moment-to-moment interactions to assess the effectiveness of our responses. We will present six options for resolving conflicts, clarifying when and how to use each through case studies, work in small groups, and simulations.

PARTICIPANT KNOWLEDGE AND EXPERIENCE EXPECTED

No previous experience necessary. This tutorial is designed for people who are interested not only in theory but in practical application of principles to create better working relationships

GOALS FOR THE SESSION

Participants in this tutorial will:

  • Be more effective in resolving conflicts and impasses in working relationships that interfere with implementation of achieving professional goals
  • Be able to apply principles of iterative design to analysis of conflicts and impasses so as to clarify more effective strategies for response to them
  • Be able to assess the unique challenges of different impasses and utilize six different core inter-personal styles depending upon what is most effective in a particular situation
  • Be able to apply theories and practices to analysis of a case study and develop a practical action plan for next steps in resolving it more effectively.

HOW THIS TUTORIAL WILL BE CONDUCTED

We will use interactive exercise, in dyads and with the whole group. There will be two short sessions where the core material will be presented. The rest of the time will be spent working with the group, using the material as a basis for the interactive exercises.

DETAILED DESCRIPTION OF TUTORIAL

“We already know what the user wants”

“We have a really tight budget”

“Your ideas are very interesting. I don't have the authority to make any decision.”

“We'll take care of that when we do the next release.”

Implementing user-centered design is challenging. In the real world of software development, usability professionals contend with tight schedules and constrained budgets that leave no room for iterative design and usability testing. Usability professionals respond to deadlines and financial constraints as well as lack of knowledge about the design process. They cope with colleagues who are skeptical, hostile, or focused upon personal agendas.

We need to respond in different ways at different times, depending upon the people involved and the circumstances: to be able to build trust, to speak and to listen, to be assertive and to be responsive, to give and to receive help, to lead and s to follow, and to be able to work collaboratively

The tutorial includes presentations of theory, case examples, storytelling, and demonstrations. Participants will also have the opportunity, in small groups, to develop their skills working with situations drawn from personal experience. In demonstrations and small group sessions, we will deepen understanding and to practice new skills through discussion, role-play, and simulation. Our emphasis is on experiential learning: participants will be involved in highly interactive activities throughout the day. The tutorial will include two half-hour breaks and one hour for lunch.

Introductions and overview of the seminar (15 minutes)

Participants will briefly introduce themselves. We will then review the overall structure and content of the day.

Presentation: Basic principles of an iterative approach to better working relationships (30 minutes)

  1. Detailed observation in moment-to-moment interaction as a basis for
    1.  Assessment of underlying needs and concerns of each person on the team
    2.  Assessment of effectiveness of usability consultant's responses
  2. Brainstorming of possibilities for alternative responses by usability consultant
  3. Assessment of potential effectiveness, ease, and efficiency of each possibility
  4. Commitment to a specific action plan based on that assessment
  5. Ongoing observation and continued evaluation of responses

Demonstration and group practice: practical application of principles for an iterative approach to better working relationships (60 minutes)

Using volunteers from the group, we will enact a case example of a usability consultation and then apply the basic principles for an iterative approach to better working relationships. The case example will involve a meeting of a usability consultant with a product team. The team leader has convened a meeting to discuss implementation of recommendations by the usability consultant. The meeting includes the team leader and a software developer, as well as representatives from finance and marketing. The participants in the simulation will interact spontaneously based on information they are given that will define the concerns and needs of the specific role they have selected. Following the assessment, brainstorming, and development of an action plan, we will test effectiveness of the action plan, re-enacting the meeting with the usability consultant experimenting with the new response.

Presentation: Six options for better working relationships (120 minutes)

These options serve as a menu for brainstorming new possibilities for responding to crises. Each option will be described, illustrated with examples drawn from experiences of the facilitators as well as of the participants'. The options include the following:

  1. Building Trust (You ARE Me) - Good working relationships require that we develop basic rapport and mutual respect. We also need to share a common mission that creates a foundation for working together. Sometimes difficulties in working relationships are overcome by focusing on developing more connectedness and a shared vision.
  2. Communicating & Listening (You KNOW Me) – We also need to recognize that each person has a unique experience and a specialized area of expertise and focus. That unique perspective translates into a different understanding and interpretation of the facts, as well as unique concerns. We need to be able both to communicate our experience to colleagues, and to listen openly to others' perceptions. Sometimes conflicts develop because we have not been understood or have not accurately understood others: the capacity to communicate and listen can then help resolve difficulties.
  3. Asserting & Responding (You OR Me) – The differences in perspective and focus inevitably lead to conflict. Sometimes, we need to be assertive, to let others know what we need. We also need to recognize our power and know how to use it constructively. Sometimes, we need to be responsive to the needs and concerns of others, recognizing and accepting limits in our power or competence.
  4. Giving & Receiving Help (You FOR Me) – Some problems in working relationships can be resolved by recognizing that our colleagues need help, by clarifying the kind of help they need, by defining the extent and limits of what we can offer, and by exploring how to offer that help. In other situations, we need to acknowledge that we need help, to define what we need, to identify potential sources of support and to clarify how to approach those people.
  5. Leading & Following (You WITH Me) – Impasses in our working relationships are sometimes most effectively resolved by taking leadership to resolve problems, either formally or informally. We take the initiative to gather and integrate information as a basis for developing and implementing a plan. In other situations, we can be most effective if we commit to following someone else's lead, making sure we provide feedback but also allowing ourselves to be guided in the process of finding solutions.
  6. Co-creating (You AND Me) – In collaborative working relationships, colleagues work together to find creative, win-win solutions, rather than compromises in which each person gives up something. At this stage, there is recognition that each person's experience, feelings, and needs may be different. However, there is also a shared commitment to understand one another's needs and to search for a creative solution that addresses each person's needs. Power and competence are shared as a basis for a collaborative process of problem solving. Protagonists start with a conflict that appears to be a win-lose situation, a conflict in which one person's needs will be satisfied and the other person's needs will be sacrificed. We agree to put aside our rigid positions and work instead to understand one another's underlying concerns. As those concerns becomes clearer, we define a goal that includes both people's underlying needs. We then work together to brainstorm creative solutions that might help us achieve that goal. We refine those ideas until we find a true solution that can be translated into a practical plan.

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Demonstration: Application of six options to a case example (60 minutes)

Using a case example provided by a volunteer, we will enact a critical moment. Using the six options as a menu for possibilities, we will brainstorm potential alternative responses by the usability consultant. After assessing the possibilities, an action plan can be developed. That plan will then be tested and refined by re-enacting the situation using the new response.

Small group practice: Application of six options to case studies (45 minutes)

Working with one or two partners, each participant will define a specific case example as a focus for application of principles for an iterative approach to better working relationships. Participants will select a situation, clarify a specific critical moment to study, enact that moment if they choose to do so, and clarify underlying needs and concerns of each person involved in the situation. They will then brainstorm potentially more effective responses using the six options as a menu for possibilities. Instructors will be available for guidance as needed.

Summary and closure (30 minutes)

Results of work in small groups will briefly be presented to the large group followed by review of principles for an iterative approach to better working relationships.

 

SPEAKERS

Elizabeth Rosenzweig

Principle Research Scientist

Eastman Kodak Company

Elizabeth is President of the Usability Professional's Association and a Principle Research Scientist at Eastman Kodak Company, where she has been working on new ways to make digital imaging easy to use. Elizabeth created and led Kodak's Boston Usability Group for 8 years and is now in Kodak's Corporate Design and Usability lab investigating advanced user interface technologies in conjunction with research labs at the Massachusetts Institute of Technology. Elizabeth has combined her research with work on Kodak's product line in areas of Consumer and Professional Imaging as well as Commercial and Government systems. With 18 years of industry experience, Elizabeth frequently presents at national conferences and has been a contributor to professional journals.

Joel Ziff, Ed.D.

Psychologist and Consultant

Ziff Consulting Group

Joel is a psychologist, trainer, and consultant with more then twenty years experience coaching individuals, working with groups, and consulting to organizations. Joel also teaches at Lesley University and Cambridge College in Cambridge, Massachusetts. Joel has presented workshops nationally and authored articles on multi-dimensional approaches to conflict resolution, collaboration, and stress management. This will be the fifth year in which Joel is presenting at the UPA conference.

 

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