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 UPA Conference 2005

Thursday

8:30am - 9:10am:  Practical Implications of Cultural Differences on Usability: from US to Asia
Type: 40 minute Presentation
Curricula: Design
Audience: Everyone
Presenter(s): David Jacques, Founder & Principal Consultant, Customer input
How is usability different across cultures? Based on experience from practicing usability in Canada, USA and Asia, this presentation will provide an overview of differences in culture between North America and Asia, how these affect usability and provide insights on how to adapt usability research to different cultures. (152)
8:30am - 9:10am:  Eye Tracking in User Experience Testing: How to Make the Most of It
Type: 40 minute Presentation
Curricula: Methods
Audience: Everyone
Presenter(s): Agnieszka Bojko, User Experience Specialist, User Centric, Inc.
The popularity of eye tracking continues to increase among usability practitioners. Using case studies as examples, this presentation will focus on how to design and conduct usability tests involving eye tracking, and how eye movement data can effectively supplement conventional measures, providing insight into the origins of certain usability problems. (290)
8:30am - 9:10am:  Making Sense of Usability Metrics: Usability and Six Sigma
Type: Peer Reviewed Paper
Curricula: Papers, Panels, and Advanced Topics
Audience: Experienced Practitioners
Presenter(s): Jeff Sauro, PeopleSoft; Erika Kindlund, Intuit
This paper identifies the limitations of traditional usability metrics and presents a process to increase their meaning by adapting Six Sigma methods. We define how common usability metrics can be evaluated in terms of a standardized defective rate or quality level and explore the benefits of this data transformation. (259)
8:30am - 9:10am:  The Practice of a Bilingual Webzine
Type: 40 minute Presentation
Curricula: Case Studies
Audience: Everyone
Presenter(s): Christina Li
Knowing the development and opinion from other nations is essential for designing usable product for different cultures. This presentation will provide insight and practical experiences about how we offer swift and free information exchanges between UI practitioners in the west and in the Far East by a bilingual webzine. (182)
8:30am - 10:00am:  Usability Perspectives: Evaluating Evaluations
Type: Panel
Curricula: Methods
Audience: Individuals new to usability
Presenter(s):
Usability began as testing, and testing is still an essential part of the discipline. Over the last two decades, testing has grown from a "quality assurance" role, and the choices for methodologies has grown. What are the strengths and weaknesses of different approaches to testing? When is the best time to use each methodology? What do you do with all the data you collect? (6088)
8:30am - 10:00am:  Invited Speaker: Bridging cultures: segmentation, strategies, and statistics
Type: Speaker
Curricula: Usability perspectives
Audience: Everyone
Presenter(s): Jean-Luc Doumont
Communication across cultures is no doubt a challenge, as all of us must have experienced. Still, a segmentation into cultures is but a construction of the mind, one that results from the similarities and differences we find striking. Focusing on differences is a natural, but limited approach: we have much to gain from recognizing similarities, too. Moreover, taking cultural differences into account does not necessarily mean doing as the others do: adapting is not imitating. Strategies that seem countercultural can sometimes be more effective, more consistent, and more profound. Finally, cultural differences proven statistically by empirical research are valid for the materials and the groups studied only: we should beware of extrapolating them to other materials or to other groups, and of applying them to the individuals within these groups. These three themes—segmentation, strategies, and statistics—are developed in this presentation. (6070)
9:20am - 10:00am:  Usability Analysis Visualization to Improve Communication and Build Trust
Type: Peer Reviewed Paper
Curricula: Papers, Panels, and Advanced Topics
Audience: Experienced Practitioners
Presenter(s): Rally Pagulayan, Oracle
We describe a usability test analysis method that makes development teams more likely to incorporate design recommendations. It accomplishes this by decreasing the time to generate usability findings, improving the communication of usability findings, increasing the credibility of the usability analysis, and building trust with the development team. (203)
9:20am - 10:00am:  A laboratory evaluation of six electronic voting machines
Type: 40 minute Presentation
Curricula: Case Studies
Audience: Everyone
Presenter(s): Frederick Conrad, University of Michigan; Emilis Peytcheva, University of Michigan; Michael Traugott, University of Michigan; Paul Herrnson, University of Maryland; Ben Bederson, University of Maryland; Dick Niemi, University of Rochester
We report methodological considerations and results from a laboratory usability test of six electronic voting machines. Methodological issues include selecting participants – should they represent the electorate or community most likely to have problems, i.e. rare computer users? Results will connect satisfaction data to behavioral data (problems) observed in video records. (280)
9:20am - 10:00am:  A Study of Website Navigation Methods
Type: 40 minute Presentation
Curricula: Design
Audience: Everyone
Presenter(s): Thomas Tullis, Fidelity Investments; Ellen Connor, Fidelity Investments; Lori LeDoux, Fidelity Investments
This is a case study of an effective approach to finding an optimal design solution. We used an online study to evaluate six different navigation methods for the same website and chose one based on the results. (234)
9:20am - 10:00am:  Thinking Inside the Box: Using Personas to Make Content Decisions
Type: 40 minute Presentation
Curricula: Methods
Audience: Everyone
Presenter(s): Katrina Friedman, Director of User Experience, Hot Studio
As usability practitioners, we spend a lot of time thinking about where boxes go. Sometimes we forget to think about what goes inside those boxes. This presentation will focus on a basic tool of the trade – personas – and how they can help our design teams make important decisions about content. (149)
10:30am - 12:00pm:  The Evolution of Research Themes and Client Demands: a French Perspective
Type: Speaker
Curricula: Usability perspectives
Audience: Everyone
Presenter(s): Christian Bastien, University - Rene Descartes
Our research concerns establishing ergonomic evaluation methods. We are interested in defining, validating, and testing ergonomic criteria for evaluating interactive systems. We are also interested in usability test procedures, methods of evaluating mobile systems, and remote testing. (6188)
10:30am - 12:00pm:  10-Minute Talks: Tips and Techniques for Usability Practitioners
Type: 90 minute Presentation
Curricula: Strategy
Audience: Individuals new to usability
Presenter(s): Chauncey Wilson, HCI Consultant, WilDesign Consulting; Gregg Almquist, H&R Block; Richard Beauregard, InContext Enterprises; Anne Binhack, Yahoo!; Chris Hass, AIR; Kirsten Robinson, The MathWorks
Five practitioners will present 10-minute talks that highlight best practices on topics that include: role playing and experience prototyping, integrating UE teams into business models, using "difficult" personas to train usability moderators, portable and remote usability, and using chat to conduct virtual focus groups with deaf users. (263)
10:30am - 12:00pm:  Making User-Centered Design Work at TiVo
Type: 90 minute Presentation
Curricula: Case Studies
Audience: Everyone
Presenter(s): Margret Schmidt, Director, User Experience, TiVo; Elissa Lee, Ph.D, Manager, User Research, TiVo
TiVo considers User Experience a core business asset. Our user-centered design process remains grounded in user needs research and design iteration which allows us to meet both business and user goals. We will outline and discuss in detail our five-phase process. (225)
10:30am - 12:00pm:  Making Software Learnable for Reading-Averse Users
Type: 90 minute Presentation
Curricula: Design
Audience: Everyone
Presenter(s): John Schrag, Interaction Designer, Alias
How do you make your software learnable when your users won’t read the manual, the tutorials, or even error messages that pop up on the screen? How can they learn what they don’t know they need to know? This presentation is a collection of UI design strategies that can help you "think outside the docs" to deal with this problem. (201)
10:30am - 12:00pm:  Expanding our toolkit: From descriptive techniques to in-depth analyses
Type: Advanced Topic Seminar
Curricula: Papers, Panels, and Advanced Topics
Audience: Experienced Practitioners
Presenter(s): Avi Parush
The commonly practiced definition of usability goals and task analysis will be extended into in-depth analyses. The takeaways are relative, context-sensitive weighted definition of usability goals and the use of link analysis. The resulting benefits are more practical information to better support the user interface design and testing. (183)
10:30am - 12:00pm:  Technology and Techniques for Conducting Instant Messaging Studies
Type: 90 minute Presentation
Curricula: Methods
Audience: Everyone
Presenter(s): Deborah Sova, Senior User Experience Researcher, Tec-Ed, Inc.; Laurie Kantner, Tec-Ed, Inc.
Designing usability lab tests of instant messaging services, whether conducted on a hand-held device or a computer, presents unique challenges for the testing team. This presentation describes three text instant messaging and video instant messaging studies and the technology and techniques used to instill realism and maintain rigor. (214)
1:30pm - 3:00pm:  Top 20 Design Recommendations for Accessible (and Usable) Web Applications
Type: 90 minute Presentation
Curricula: Design
Audience: Experienced Practitioners
Presenter(s): David Hoffman; Lisa Battle, Lockheed Martin/Social Security Admin.
We will demonstrate common challenges and solutions for accessible design, based on an in-depth analysis of 1000+ accessibility issues documented in real projects, and engage participants in discussing opportunities to optimize user experience for different groups of disabled users. (231)
1:30pm - 3:00pm:  Invited Speaker - Becoming a Cultural Bridge
Type: Speaker
Curricula: Usability perspectives
Audience: Everyone
Presenter(s): Peggy Pusch, Intercultural Communication Institute
Building bridges to other cultures is more than discovering what appeals and is useful to people in them. It involves the process of becoming a cultural bridge-person, one who understands one’s own cultural roots and responses and can function effectively between and within many cultural contexts. This session is devoted to exploring how the head (knowledge), the heart (attitude) and the hand (skills) are essential to bridging cultures. We will explore ways of culture learning, intercultural skill building, and becoming more empathetic in intercultural relations. This highly interactive session will include exercises, specific examples, and a general review of useful and usable theory from the field of intercultural communication.

(6073)
1:30pm - 3:00pm:  Usability Requirements: Making User Satisfaction a Measure of Product Success
Type: 90 minute Presentation
Curricula: Methods
Audience: Everyone
Presenter(s): Karen Bachmann, Seascape Consulting, Inc.
Defining usability requirements at a project’s start improves the chances the end product meets users’ goals and creates a satisfying user experience. Writing testable usability requirements is challenging because much of the input is subjective. Learn to create measurable usability requirements that focus development on user goals throughout product development. (177)
1:30pm - 3:00pm:  Bridging the Gap Between Academia and Practice
Type: Panel
Curricula: Papers, Panels, and Advanced Topics
Audience: Everyone
Presenter(s): Charlotte Schwendeman, Director, User-Centered Approach & Usability, Perficient, Inc.; Carol Righi, Righi Interface Engineering; Jerry Weinberg, Southern Illinois Univ. Edwardsville; Richard Hall, Univ. of Missouri at Rolla (UMR); Madhu Reddy, Univ. of Missouri at Rolla (UMR)
Usability practitioners often lament that what comes out of universities is not helpful to them. They see limited practical value in the published research. At the same time, academics are asking how can and should current practice help push the discipline, the course content, and the teaching. At least one university actively solicits practitioners’ input in the design of its HCI curriculum. This panel discussion, between three academics and two long-time practitioners, will address these and related issues that can bridge the gap between academia and practice. (305)
1:30pm - 3:00pm:  Integrating Usability into Global Teams; What have we learned...?
Type: 90 minute Presentation
Curricula: Strategy
Audience: Everyone
Presenter(s): Sarit Arora, Human Factors International; Kath Straub, Human Factors International
More and more organizations are creating distributed, global software development and user-experience design teams. In this presentation, we outline key cultural and methodological challenges to engaging in successful global user-centered design and software implementation efforts. We draw from our own experiences as global usability team leaders, and those of others (shared at an earlier workshop) to identify solutions to the challenges of global teams and remote usability. We also seek to highlight benefits of working in global team structures. (310)
1:30pm - 3:00pm:  Extreme Makeover: UI Edition
Type: 90 minute Presentation
Curricula: Case Studies
Audience: Everyone
Presenter(s): Lori LeDoux, Fidelity Investments; Ellen Connor, Fidelity Investments; Thomas Tullis
Usability professionals often tout the benefits of user-centered design. But can we show the benefits in a measureable way? This presentation shows the results of a web site "makeover," which employed user-centered design techniques and resulted in significant usability improvement. (154)
3:30pm - 5:00pm:  Usability Perspectives: Building a usable organization
Type: Panel
Curricula: Strategy
Audience: Everyone
Presenter(s):
Usability is a team effort, including developers, managers, marketers, and more. In many organizations, though, usability is the "new kid on the block," while these other professions are both established and entrenched. How do you integrate usability into an organization? How do you sell the idea that usability can lead to better products? How do you approach working relationships so that usability really can make a difference? How do you balance usability with schedules, costs, technical issues, and all the other real-world constraints? (6091)
3:30pm - 5:00pm:  Invited Speaker - Networks in Public Places
Type: Speaker
Curricula: Usability perspectives
Audience: Everyone
Presenter(s):
Incorporating network technology into public and semi-public locations creates new challenges and opportunities for rethinking the design process. Network technology allows any object or space to be transformed into a portal for communication. We will discuss available network technology, starting with a brief history of networked objects and concluding with current trends and future prospects. We will look at the design process we use in the conception and production of embedded networked objects and how the process changes according to the technology employed. Through group work, using low-tech materials, we will explore what kind of non-verbal communication can be had between strangers. (6076)
3:30pm - 5:00pm:  Organizing Qualitative Data from Lab and Field: Challenges and Methods
Type: 90 minute Presentation
Curricula: Methods
Audience: Everyone
Presenter(s): Laurie Kantner, Usability Specialist, Tec-Ed, Inc.; Deborah Hinderer Sova, Tec-Ed, Inc.; Lori Anschuetz, Tec-Ed, Inc.
Analyzing qualitative data collected in usability studies can be challenging. How can we efficiently organize our observations to discover usage patterns and build personae? What are the advantages and tradeoffs of different approaches? This presentation describes three methods of organizing usability data based on study complexity and reporting requirements. (193)
3:30pm - 5:00pm:  Presenting Canada to the World: How Users from Around the World Shaped Our eServices
Type: 90 minute Presentation
Curricula: Case Studies
Audience: Everyone
Presenter(s): Carol Blackie, Phase 5; Ani Ieroncig, Phase 5
Canada is recognized worldwide for its leadership in eGovernment. During the development of e-services for international clients the Government of Canada conducted in-person research in several countries. This presentation describes how the different needs, values, behaviour and perceptions of users in different countries and cultures shaped e-services for international audiences. (224)
3:30pm - 5:00pm:  Strategy and tactics for Agile design: a design case study
Type: 90 minute Presentation
Curricula: Strategy
Audience: Experienced Practitioners
Presenter(s): Desirée Sy, Interaction Designer, Alias
This presentation tracks the design lifecycle for a complex feature in a graphical software application developed with an Agile methodology. It details how our Usability team employed design strategies(focusing the design vision, designing "just-in-time,"iterating one cycle ahead of developers), and determined our design tactics (increasing design iteration velocity, reducing project documentation, improving communication with developers). This allowedhigh UCD standards to be achieved, even during rapid, 4-6 week development cycles. Detailed design iterations will be presented. (186)
3:30pm - 5:00pm:  A New Take on Heurisitic Evaluation: Bringing Personas, Tasks, and Heuristics Together with a New Model for Understanding Older Adults as Users
Type: 90 minute Presentation
Curricula: Design
Audience: Everyone
Presenter(s): Dana Chisnell, consultant, UsabilityWorks; Janice (Ginny) Redish, Redish & Associates, Inc.; Amy Lee, AARP Services, Inc.
This session brings together two new models: A much deeper understanding of older adults as users and a new way of doing rapid, useful heuristic evaluations based on personas and high-level tasks. We report the results of a major research study funded by AARP in which we have successfully used this new method on 50 Web sites. (220)
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