Usability Testing with Real Data
Alex Genov, Mark Keavney, and Todd Zazelenchuk
Journal of Usability Studies, Volume 4, Issue 2, February 2009, pp. 85-92
Article Contents
About the Authors
Alex Genov
Alex is responsible for customer research and usability of TurboTax's products and services. He received his PhD in Experimental Social Psychology from Clark University. Areas of research: emotions, individual differences, non-verbal emotion measures, and usability. During his academic career, Dr. Genov developed and taught courses in Research Methods, Statistics, and Psychology.
Mark Keavney
Mark is a User Experience Designer for Intuit's online payroll software. He earned a PhD in Psychology from Stanford University in 1993 and has since been working as a user researcher and UX designer for products as diverse as financial tools, mobile gaming, educational software, and interactive television.
Todd Zazelenchuk
Todd is a User Experience Researcher at Intuit in Menlo Park, CA. He earned his Ph.D. in Instructional Technology from Indiana University. Prior to the consumer software industry, Todd worked in academia (Indiana University) and consumer goods (Whirlpool Corp) helping to lead and refine their design and evaluation processes.