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Tips for Usability Professionals in a Down Economy

Tom Tullis

Journal of Usability Studies, Volume 4, Issue 2, February 2009, pp. 60-69


The usability profession is experiencing the current economic downturn just like everyone else. This article offers ten tips for usability professionals trying to weather this economic storm:

  1. Be More Efficient with Your Usability Tests
  2. Get More Data with Less Work
  3. Deepen Your Usability Skills
  4. Broaden Your Other Skills
  5. Demonstrate Business Value
  6. Keep up on Technology
  7. Keep Tabs on Competitors
  8. Maximize Your Visibility
  9. Compare Design Alternatives
  10. Don't Re-invent the Wheel

Specific suggestions and examples are provided for each tip.

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Tips for Usability Professionals in a Down Economy