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An international peer-reviewed journal

Tips for Usability Professionals in a Down Economy

Tom Tullis

Journal of Usability Studies, Volume 4, Issue 2, February 2009, pp. 60-69

Article Contents

Tip #2: Get More Data with Less Work

That may sound like an oxymoron, but it doesn't have to be. The key is collecting data from users online, via the Web. This data collection can take on many forms, including various kinds of online surveys, online card-sorting studies, and online usability tests. Using the following techniques it's possible to get data from hundreds of users in a matter of days.

None of these online data collection techniques can completely replace working directly with users, as in a traditional focus group, interview, contextual observation sessions, or lab usability test. Some things can't be learned without directly interacting with users. But online data collection can help complement and even guide those sessions.

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