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Tips for Usability Professionals in a Down Economy

Tom Tullis

Journal of Usability Studies, Volume 4, Issue 2, February 2009, pp. 60-69

Article Contents


Tip #5: Demonstrate Business Value

Tight economic times make it even more critical to demonstrate the business value of your usability work. At least two steps need to be taken to do this: (a) measure and (b) convert the measurements to something that senior managers care about. The following are some tips for each of those steps:

The bottom line is that you need to speak in terms that matter to the business sponsors or senior managers involved with a project. For more information about calculating the business value of usability work, see Bias and Mayhew (2005).

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