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Tips for Usability Professionals in a Down Economy

Tom Tullis

Journal of Usability Studies, Volume 4, Issue 2, February 2009, pp. 60-69

Article Contents


Tip #7: Keep Tabs on Competitors

Just as important as keeping up on technology is keeping tabs on your competitors. I don't mean spying on them, but making use of publicly available information. Your competitors operate in the same space that your company does, which means that you can learn from them—from their mistakes as well as their successes. In my job, our direct competitors are other financial services companies. But we have indirect competitors too, such as banks, credit unions, and insurance companies. Finally, anyone operating on the Web is at some level competing with the big guys: Amazon, NetFlix, Facebook, Google, YouTube, Yahoo, Flickr, etc.

Keeping tabs on your competitors may be easier than you think. The following are some of the techniques that you might want to consider:

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