Examining the Order Effect of Website Navigation Menus With Eye Tracking
Journal of Usability Studies, Volume 6, Issue 1, November 2010, pp. 39 - 47
Article Contents
Recommendations
To progress this research further, it seems that further research could be conducted to identify if there are other factors apart from the order of menu times that may impact the TTFF, for example:
- Examine one menu system with many participants whilst varying the order of the items, and/or its graphical appearance, and measuring the TTFF. A large number of participants should be used to negate any outlying results and the design of the tasks should be such that they can only be completed using one of the menu items to ensure that users are not distracted by competing links.
- Consider assessing the TTFF in relation to cognitive style of the user.
- Study longer menus with more than 10 items.
- Measure alternative metrics to TTFF such as number of fixations and fixation duration.