Text Advertising Blindness: The New Banner Blindness?
Justin W. Owens, Barbara S. Chaparro, and Evan M. Palmer
Journal of Usability Studies, Volume 6, Issue 3, May 2011, pp. 172 - 197
Article Contents
About the Authors
Justin Owens
Justin Owens has an M.A. in Psychology from Wichita State University and is a researcher at the Software Usability Research Laboratory (SURL). His research interests include eye-tracking, HCI, and user interface design.
Barbara S. Chaparro
Barbara S. Chaparro has a PhD in Experimental Psychology from Texas Tech University. She is the director of SURL, Associate Professor, and the coordinator of the Human Factors program at Wichita State University. Her research interests include HCI, usability evaluation methods, and onscreen reading.
Evan M. Palmer
Evan M. Palmer has a PhD in Cognitive Psychology from UCLA and is an Assistant Professor of Psychology at Wichita State University. He heads the Perception & Attention Lab, and his research examines how modern technology is changing peoples’ attention and perception skills.