Conducting Iterative Usability Testing on a Web Site: Challenges and Benefits
Jennifer C. Romano Bergstrom, Erica L. Olmsted-Hawala, Jennifer M. Chen, and Elizabeth D. Murphy
Journal of Usability Studies, Volume 7, Issue 1, November 2011, pp. 9 - 30
Article Contents
About the Authors

Jen Romano Bergstrom
Romano Bergstrom holds a PhD in applied-experimental psychology. She is a Senior Research Associate at Fors Marsh Group. Her user experience research focuses on age-related differences in human-computer interaction and improving usability testing methods. She is Vice President of UPA-DC and Program Chair for DC-AAPOR.

Erica L. Olmsted-Hawala
Olmsted-Hawala holds a MA in technical communication. She is a User Experience Researcher at the U.S. Census Bureau. Her research interests include think-aloud protocols in usability testing, interface displays for data dissemination Web sites, and the usability of handheld devices to collect survey data. She publishes in government research publications and international conference proceedings.

Jennifer M. Chen
Chen is a Human Factors Engineer at Human Solutions, Inc., providing consultation services to the Federal Aviation Administration. The scope of her experience includes cognitive task analysis, test plan development, usability evaluation, research data analysis, interface-design research, marketing and design principles, and formulation of design recommendations.

Elizabeth D. Murphy
Murphy holds a PhD in cognitive psychology. She has 30 years of experience in user-interface design and evaluation, including 10 years at the U.S. Census Bureau's Usability Laboratory. At Human Solutions, Inc., she consults on issues in air-traffic-control automation. Her publications deal with topics in usability and human factors.
