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</o:shapelayout></xml><![endif]--> </head> <body lang=PT-BR link=blue vlink=purple style='tab-interval:35.4pt'> <div class=Section1> <table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width="100%" style='width:100.0%;mso-cellspacing:0cm;mso-yfti-tbllook:1184;mso-padding-alt: 0cm 0cm 0cm 0cm'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow:yes'> <td style='padding:0cm 0cm 0cm 0cm'> <p class=MsoNormal><span style='mso-fareast-font-family:"Times New Roman"; mso-no-proof:yes'><img width=446 height=59 id="_x0000_i1027" src="../../../../../assets/images/logo_tag_secondary.gif" alt=UPA></span><span style='mso-fareast-font-family:"Times New Roman";mso-no-proof:yes'><img width=592 height=33 id="_x0000_i1026" src="../../../../../assets/images/nav/05-pubs.gif"></span><span style='mso-fareast-font-family:"Times New Roman"'><o:p></o:p></span></p> </td> <td style='padding:0cm 0cm 0cm 0cm'><!-- end logoNav div --> <div id=join> <p class=MsoNormal align=right style='text-align:right'><a href="https://directory.upassoc.org/join.aspx?"><span style='mso-fareast-font-family: "Times New Roman";mso-no-proof:yes;text-decoration:none;text-underline:none'><img border=0 width=142 height=91 id="_x0000_i1025" src="../../../../../assets/images/join_upa.gif" alt="Join UPA"></span></a><span style='mso-fareast-font-family:"Times New Roman"'><o:p></o:p></span></p> </div> </td> </tr> </table> <!-- end header div --><!--#include virtual="/assets/includes/secondary_search.inc" --><!--#include virtual="/assets/includes/secondary_nav.inc" --><!-- end inSection div --><!-- end leftColumnTop div --><!-- InstanceBeginEditable name="Promo" --><!-- InstanceEndEditable --><!-- end promo div --><!-- end leftColumn div --><!-- InstanceBeginEditable name="Page Heading" --> <div id=content> <div id=mainContent> <h1><span style='mso-fareast-font-family:"Times New Roman"'>Publicações da UPA: UPA Monthly<o:p></o:p></span></h1> <!-- InstanceBeginRepeat name="middleColumn" --><!-- InstanceBeginRepeatEntry --><!-- InstanceBeginEditable name="middleColumnHeading" --><!-- InstanceEndEditable --> <div id=middleColumn> <h2><span style='mso-fareast-font-family:"Times New Roman"'>Janeiro 2010<o:p></o:p></span></h2> <!-- InstanceBeginEditable name="middleColumnContent" --> <h4 style='margin:0cm;margin-bottom:.0001pt'><span lang=EN style='mso-fareast-font-family: "Times New Roman";mso-ansi-language:EN'><a href="/upa_publications/upa_monthly/2010/jan/index.html" hreflang=en xml:lang="en"><span lang=PT-BR style='mso-ansi-language:PT-BR'><!-- InstanceEndEditable -->English</span></a></span><span style='mso-fareast-font-family:"Times New Roman"'> | </span><span lang=EN style='mso-fareast-font-family:"Times New Roman";mso-ansi-language:EN'><a href="/upa_publications/upa_monthly/2010/jan/espanol.html" hreflang=es xml:lang="es"><span lang=PT-BR style='mso-ansi-language:PT-BR'>Español</span></a></span><span style='mso-fareast-font-family:"Times New Roman"'> | </span><span lang=EN style='mso-fareast-font-family:"Times New Roman";mso-ansi-language:EN'><a href="/upa_publications/upa_monthly/2010/jan/turkish.html" hreflang=tr xml:lang="tr"><span lang=PT-BR style='mso-ansi-language:PT-BR'>Türkçe</span></a></span><span style='mso-fareast-font-family:"Times New Roman"'> | </span><span lang=EN style='mso-fareast-font-family:"Times New Roman";mso-ansi-language:EN'><a href="/upa_publications/upa_monthly/2010/jan/chinese.html" hreflang=zh xml:lang="zh"><span lang=PT-BR style='font-family:"MS Mincho";mso-bidi-font-family: "MS Mincho";mso-ansi-language:PT-BR'>-N‡e</span></a></span><span style='mso-fareast-font-family:"Times New Roman"'> | </span><span lang=EN style='mso-fareast-font-family:"Times New Roman";mso-ansi-language:EN'><a href="/upa_publications/upa_monthly/2010/jan/portugues.html" hreflang=pt xml:lang="pt"><span lang=PT-BR style='mso-ansi-language:PT-BR'>Português</span></a></span><span style='mso-fareast-font-family:"Times New Roman"'> | </span><span lang=EN style='mso-fareast-font-family:"Times New Roman";mso-ansi-language:EN'><a href="/upa_publications/upa_monthly/2010/jan/japanese.html" hreflang=jp xml:lang="jp"><span lang=PT-BR style='font-family:"MS Mincho";mso-bidi-font-family: "MS Mincho";mso-ansi-language:PT-BR'>åe,gžŠ</span></a></span><span lang=EN style='mso-fareast-font-family:"Times New Roman"'> </span><span style='mso-fareast-font-family:"Times New Roman"'><o:p></o:p></span></h4> <h3 style='margin:0cm;margin-bottom:.0001pt'><span lang=EN style='mso-fareast-font-family: "Times New Roman";mso-ansi-language:EN'><!-- <a href="/upa_publications/upa_monthly/2010/jan/francais.html" hreflang="fr" xml:lang="fr">Français</a> | <a href="/upa_publications/upa_monthly/2010/jan/deutsch.html" hreflang="de" xml:lang="de">Deutsch</a> | -->Em destaque: UPA New York<o:p></o:p></span></h3> <table class=MsoNormalTable border=0 cellpadding=0 style='mso-cellspacing:1.5pt; mso-yfti-tbllook:1184;mso-padding-alt:0cm 5.4pt 0cm 5.4pt'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow:yes'> <td valign=top style='padding:.75pt .75pt .75pt .75pt'> <p class=MsoNormal><!--[if gte vml 1]><v:shapetype id="_x0000_t75" coordsize="21600,21600" o:spt="75" o:preferrelative="t" path="m@4@5l@4@11@9@11@9@5xe" filled="f" stroked="f"> <v:stroke joinstyle="miter"/> <v:formulas> <v:f eqn="if lineDrawn pixelLineWidth 0"/> <v:f eqn="sum @0 1 0"/> <v:f eqn="sum 0 0 @1"/> <v:f eqn="prod @2 1 2"/> <v:f eqn="prod @3 21600 pixelWidth"/> <v:f eqn="prod @3 21600 pixelHeight"/> <v:f eqn="sum @0 0 1"/> <v:f eqn="prod @6 1 2"/> <v:f eqn="prod @7 21600 pixelWidth"/> <v:f eqn="sum @8 21600 0"/> <v:f eqn="prod @7 21600 pixelHeight"/> <v:f eqn="sum @10 21600 0"/> </v:formulas> <v:path o:extrusionok="f" gradientshapeok="t" o:connecttype="rect"/> <o:lock v:ext="edit" aspectratio="t"/> </v:shapetype><v:shape id="Imagem_x0020_3" o:spid="_x0000_s1031" type="#_x0000_t75" alt="January_featureImage" href="http://bit.ly/UPAMonthly_Jan2010_Featured" style='position:absolute;margin-left:0;margin-top:0;width:24pt;height:24pt; z-index:1;visibility:visible;mso-wrap-style:square;mso-wrap-distance-left:7.5pt; mso-wrap-distance-top:0;mso-wrap-distance-right:7.5pt; mso-wrap-distance-bottom:0;mso-position-horizontal:left; mso-position-horizontal-relative:text;mso-position-vertical:absolute; mso-position-vertical-relative:line' o:allowoverlap="f" o:button="t"> <v:imagedata src="../../../../../upa_publications/upa_monthly/images/jspool_jan2010.jpg"/> <w:wrap type="square" anchory="line"/> </v:shape><![endif]--><![if !vml]><a href="http://bit.ly/UPAMonthly_Jan2010_Featured"><img border=0 width=32 height=32 src="../../../../../upa_publications/upa_monthly/images/jspool_jan2010.jpg" align=left hspace=10 alt="January_featureImage" title="" v:shapes="Imagem_x0020_3"></a><![endif]><span style='mso-fareast-font-family:"Times New Roman"'><o:p></o:p></span></p> </td> <td valign=top style='padding:.75pt .75pt .75pt .75pt'> <p style='margin:0cm;margin-bottom:.0001pt'><b>Os segredos de design da Amazon.com revelados por Jared Spool</b><br> 19 de janeiro, 2010 (terça-feira) </p> <p>(New York, NY) - Nesta apresentação Jared irá compartilhar alguns dos mais recentes resultados de suas pesquisas em engenharia de usabilidade ao desvendar os segredos escondidos da Amazon.com. Você irá conhecer: </p> <p><o:p>&nbsp;</o:p></p> <ul type=disc> <li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt: auto;mso-list:l4 level1 lfo3;tab-stops:list 36.0pt'><span style='font-size:8.5pt;mso-fareast-font-family:"Times New Roman"'>A simples pergunta Sim/Não que aumentou o resultado das vendas em mais de<span style='mso-spacerun:yes'>  </span>US$ 1 bilhão <o:p></o:p></span></li> <li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt: auto;mso-list:l4 level1 lfo3;tab-stops:list 36.0pt'><span style='font-size:8.5pt;mso-fareast-font-family:"Times New Roman"'>A sutileza elegante do sistema de segurança da Amazon <o:p></o:p></span></li> <li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt: auto;mso-list:l4 level1 lfo3;tab-stops:list 36.0pt'><span style='font-size:8.5pt;mso-fareast-font-family:"Times New Roman"'>Por que o modelo de negócios da Amazon é mais complexo do que parece (e por que os designers deveriam se preocupar com isso) <o:p></o:p></span></li> <li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt: auto;mso-list:l4 level1 lfo3;tab-stops:list 36.0pt'><span style='font-size:8.5pt;mso-fareast-font-family:"Times New Roman"'>Os ganhos e perdas que a Amazon teve com as funcionalidades de mídia social<o:p></o:p></span></li> </ul> <p class=MsoNormal><span style='mso-fareast-font-family:"Times New Roman"'><o:p>&nbsp;</o:p></span></p> <p class=MsoNormal style='margin-left:36.0pt'><strong><span style='font-size: 9.0pt;mso-fareast-font-family:"Times New Roman"'>Website:</span></strong><span style='font-size:9.0pt;mso-fareast-font-family:"Times New Roman"'> <o:p></o:p></span></p> <ul type=disc> <li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt: auto;mso-list:l5 level1 lfo6;tab-stops:list 36.0pt'><span style='font-size:9.0pt;mso-fareast-font-family:"Times New Roman"'><a href="http://bit.ly/UPAMonthly_Jan2010_Featured">NYC UPA </a><o:p></o:p></span></li> </ul> </td> </tr> </table> <!-- Other Chapter Events --> <h3 style='margin:0cm;margin-bottom:.0001pt'><span style='mso-fareast-font-family: "Times New Roman"'>Eventos dos Capítulos:<o:p></o:p></span></h3> <p style='margin:0cm;margin-bottom:.0001pt'><strong><span style='font-size: 9.0pt'>UPA Minnesota:</span></strong><span style='font-size:9.0pt'><br> </span><span lang=EN style='font-size:9.0pt;mso-ansi-language:EN'><a href="http://www.upamn.org/"><span lang=PT-BR style='mso-ansi-language:PT-BR'>Quinta-feira, 14 de janeiro -<span style='mso-spacerun:yes'>  </span>Ferramentas da psicologia para o projeto da experiência do usuário com James A. Kleiss, Ph.D. </span></a></span><span style='font-size:9.0pt'><br> (Minneapolis, MN) - Esta apresentação inclui um estudo de caso que ilustra como determinar características específicas dos produtos que estão associadas a várias dimensões da experiência do usuário. Será demonstrado um método para medir a experiência subjetiva do usuário no uso dos produtos. <o:p></o:p></span></p> <p><strong><span style='font-size:9.0pt'>UPA Reino Unido:</span></strong><span style='font-size:9.0pt'><br> </span><span lang=EN style='font-size:9.0pt;mso-ansi-language:EN'><a href="http://miupa.org/usability/events/"><strong><span lang=PT-BR style='mso-ansi-language:PT-BR'>Quinta-feira, 21 de janeiro</span></strong><span lang=PT-BR style='mso-ansi-language:PT-BR'>  Usabilidade da cédula eleitoral</span></a></span><span style='font-size:9.0pt'><br> (Londres, Reino Unido) - A UKUPA tem orgulho de<span style='mso-spacerun:yes'>  </span>anunciar o seu primeiro evento de 2010. Nesta palestra serão apresentados os resultados de um estudo de usabilidade, realizado a pedido da Comissão Eleitoral do Reino Unido, para avaliar se o projeto das cédulas de papel poderia dificultar que o eleitor votasse corretamente. <o:p></o:p></span></p> <p style='margin:0cm;margin-bottom:.0001pt'><span style='mso-fareast-font-family: "Times New Roman"'><o:p>&nbsp;</o:p></span></p> <p style='margin:0cm;margin-bottom:.0001pt'><b style='mso-bidi-font-weight: normal'><span style='mso-fareast-font-family:"Times New Roman"'>Fale conosco</span></b><b style='mso-bidi-font-weight:normal'><span style='font-size:13.5pt;mso-fareast-font-family: "Times New Roman"'><o:p></o:p></span></b></p> <p><span style='font-size:9.0pt'>Envie seus comentários, notícias e informações sobre eventos para<span style='mso-spacerun:yes'>  </span><strong>upamonthly2009 (arroba) usabilityprofessionals.org</strong><br> <br> Obrigado e Feliz Ano Novo!<br> <br> Atenciosamente,<br> Robert Skrobe<br> Editor - UPA Monthly<o:p></o:p></span></p> </div> <!-- InstanceEndEditable --><!-- InstanceEndRepeatEntry --><!-- InstanceEndRepeat --><!-- end middleColumn div --><!-- InstanceBeginRepeat name="rightColumn" --><!-- InstanceBeginRepeatEntry --><!-- InstanceBeginEditable name="rightColumnHeading" --> <div id=rightColumn> <h2><span style='mso-fareast-font-family:"Times New Roman"'>Sobre a UPA Monthly<o:p></o:p></span></h2> <!-- InstanceBeginEditable name="rightColumnContent" --> <p style='margin:0cm;margin-bottom:.0001pt'><span style='font-size:9.0pt'><!-- InstanceEndEditable -->A UPA Monthly é um boletim enviado a todos os sócios da UPA na primeira semana do mês com informações sobre eventos, novidades e links para as principais notícias sobre Usabilidade e Experiência do Usuário.<o:p></o:p></span></p> <ul type=disc> <li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; mso-list:l2 level1 lfo9;tab-stops:list 36.0pt'><span lang=EN style='font-size:9.0pt;mso-fareast-font-family:"Times New Roman"; mso-ansi-language:EN'><a href="mailto:upamonthly2009@usabilityprofessionals.org"><span lang=PT-BR style='mso-ansi-language:PT-BR'>Fale com a UPA Monthly</span></a></span><span style='font-size:9.0pt;mso-fareast-font-family:"Times New Roman"'><o:p></o:p></span></li> <li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; mso-list:l2 level1 lfo9;tab-stops:list 36.0pt'><span lang=EN style='font-size:9.0pt;mso-fareast-font-family:"Times New Roman"; mso-ansi-language:EN'><a href="http://www.usabilityprofessionals.org/upa_publications/upa_monthly/archive/index.html">Edições anteriores</a><o:p></o:p></span></li> <li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; mso-list:l2 level1 lfo9;tab-stops:list 36.0pt'><span lang=EN style='font-size:9.0pt;mso-fareast-font-family:"Times New Roman"; mso-ansi-language:EN'><a href="http://bit.ly/UPA_Monthly_RSS">RSS Feed</a><o:p></o:p></span></li> <li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; mso-list:l2 level1 lfo9;tab-stops:list 36.0pt'><span lang=EN style='font-size:9.0pt;mso-fareast-font-family:"Times New Roman"; mso-ansi-language:EN'><a href="http://bit.ly/UPA_Monthly_Delicious">Del.icio.us Links</a><o:p></o:p></span></li> </ul> <!-- Contributors --> <h3 style='margin:0cm;margin-bottom:.0001pt'><span lang=EN style='mso-fareast-font-family: "Times New Roman";mso-ansi-language:EN'><o:p>&nbsp;</o:p></span></h3> <h3 style='margin:0cm;margin-bottom:.0001pt'><span lang=EN style='mso-fareast-font-family: "Times New Roman";mso-ansi-language:EN'>Colaboradores</span><span style='mso-fareast-font-family:"Times New Roman"'><o:p></o:p></span></h3> <p><span style='font-size:9.0pt'>As pessoas listadas abaixo doam seu tempo e esforços para tornar a UPA Monthly possível:<o:p></o:p></span></p> <p><span style='font-size:9.0pt'>Nan Chen (UPA China) e Ingrid Liao, tradução para chinês<br> Maria Jose Palacio (Capítulo Espanha), tradução para espanhol<br> Adriana Betiol (Capitulo Brasil), tradução para português<br> Tadashi Kobayashi (HCD-Net), tradução para japonês<br> Ali Berkman, tradução para turco<br style='mso-special-character:line-break'> <![if !supportLineBreakNewLine]><br style='mso-special-character:line-break'> <![endif]><o:p></o:p></span></p> </div> </div> </div> </div> </body> <!-- InstanceEnd --> </html>