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UPA Publications: UPA Monthly

June 2010

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Featured Event for June


UPA-Boston's Ninth Annual Mini UPA Conference
** Sold Out! **
June 9, 2010

Join us on Wednesday, June 9th for the ninth annual Boston Mini UPA conference at Bentley University in Waltham, MA. Hear and discuss critical topics in usability and user-centered design with practitioners, students, and experts in the field. Whether a newcomer, a seasoned usability professional, or member of a product team interested in usability, this conference offers unique content and one-of-a-kind learning opportunities.

News and Promotions

Have you ever thought about volunteering for the UPA?
Over 250 people just like you volunteer their time to help run their local chapter, organise conferences, and help out with everything from our website to World Usability Day. Get in touch with Rich Gunther for more information about how you can get involved!

World Usability Day 2010 – 6th Year Anniversary
Usability and Communication
November 11, 2010
World Usability Day 2010 announces its Honorary Chair – John Hockenberry – an American journalist best known for his work on NPR. Read more about Mr. Hockenberry and his role in Communication on www.worldusabilityday.org

Registration is now open. Register your event for FREE!
Experience the way we communicate today on Twitter. Follow us: @UPA_WUD

Don’t forget to sign our Charter to ensure that technology helps people live to their full potential and helps create a better world for all citizens everywhere.

We look forward to hearing about your ideas for World Usability Day 2010!

Elizabeth Rosenzweig – Founder/Director, eliz@worldusabilityday.org
Amy K. Ballard – Project Manager, wud@usabilityprofessionals.org

UPA Event Calendar:

TriUPA (North Carolina):
Thursday, June 3 - Content Strategy Webinar w/ Kristina Halvorson
(Raleigh, NC) - "Nobody really reads online." "The design always drives the experience." "We can always fill in/fix the content later." Heard these before? Your site's content isn’t just marketing fluff. It's not simply filling the gaps between your fabulous site design and the cool interactions you have in place to excite your users. The reality is, your content is truly a business asset. Treat it as such, and you'll reap the rewards.

NYC UPA (New York):
Saturday, June 5 - Working With Design Patterns: A Workshop Presented by IxDA & NYCUPA
This is a half-day, hands-on, moderated workshop that will allow you to evaluate different pattern library tools. You will teamed up with others, given a design problem, and assigned one of four pattern tools to use to solve that problem. Afterwards, your team will share its insights about working with that tool. You don't have to bring a laptop, we'll provide the hardware!

This workshop is ideal for anyone tasked with constructing online applications where designers and developers are in frequent contact with each other. Pattern libraries help designers and developers find a common language with which to communicate, and save time by providing solutions to problems without needing to re-invent the wheel.

NEOUPA (Northeast Ohio):
Monday, June 7 - Online Marketing Summit
(Cleveland, OH) - NEOUPA is a proud partner of the OMS 23-City Tour, which is coming to Cleveland on June 7. This is your chance to learn best practices and actionable strategies from the nation's best online marketing professionals and practitioners in Social Media, Search, Email, Analytics, Website Strategy and User Experience.

NEOUPA members and friends receive 20% off the ticket price! (remember to use discount code: NEOUPA20)

NEOUPA (Northeast Ohio):
Tuesday, June 8 - How can we use, measure, and interpret social media?
(Westlake, OH) - This presentation by Dean Westervelt (a senior consultant at Metrics Marketing) will start with a general review of the current state of social media – what it is, where it lives – as well as how to work within social media channels to begin addressing customer experience needs. Dean will also touch on the interplay between the measuring and monitoring of social media and how this learning can help optimize web site usability and performance.

UPA DC Metro:
Wednesday, June 9 - How to Measure Usability? Designing Your Questions Well w/Dr. Jon Krosnick
(Location TBA) - Seeking to understand how people react to products of various sorts, usability researchers often ask participants to describe their experiences and reactions and to make recommendations on how to improve product design. In this presentation, Professor Krosnick will summarize (often surprising) recommendations about how these questions should be asked in order to yield the most accurate assessments. His recommendations are based on more than 100 years of research comparing the performance of various question-asking approaches, to be summarized in his forthcoming book The Handbook of Questionnaire Design (Oxford University Press).

UPA Minnesota:
Thursday, June 10 - Neuro Web Design w/ Dr. Susan Weinschenk
(Minneapolis, MN) - We think that people are logical and rational, and that their decisions are made by careful thinking. But the reality is that the actions that people take at websites - whether they decide to register, buy, or take the action we would like them to take -- are made in a largely unconscious way. In this talk Dr. Weinschenk shares the latest research on unconscious mental processing. She discusses the impact of the new research -- how some decisions might come from the rational part of the brain, but many decisions and actions are based on emotion and/or automatic triggers.

Germany UPA:
Thursday, June 10 - Usability Chat w/Alexander Steffen, Bernhard Pichler and Prof. Andreas Kohl
(Deggendorf, Germany) - The Usability Talk is a free information session and is aimed at small and midsize companies that are active in the field of IT. The event will be held by the enterprise network EF.EU in collaboration with the IT Forum and the IHK Niederbayern Niederbayern.

UPA Toronto:
Saturday, June 12 - Toronto Interacts Usability Org. Mixer
(West Toronto, Ontario) - Come to our social evening where everyone can mix 'n' mingle and catch up over a pint - and discuss ways to revitalize our group. Come prepared with your ideas and suggestions so that we can plan some exciting events and activities for the coming months. The event is free for everyone. Drinks are on us for all those who had signed up for the Toronto Interacts annual premium membership in 2006 and 2007.

NYCUPA (New York):
Tuesday, June 15 - Building an iPad Application for Reuters
(Brooklyn, NY) - Event information TBA.

TriUPA (North Carolina):
Thursday, June 17 - Real World Content Strategy w/Michael Gowan
(Durham, NC) - Content strategy is a growing field within user experience. We’ve heard about what it is--planning, creating, and managing content--but how does it play out in real life? Join Michael Gowan as he walks through examples of Web content strategy at Duke Medicine, focusing on what happens after the initial launch. Often, UX focuses on developing a web product or service but continuing to deliver relevant, up-to-date and accurate content is vital to maintaining a positive user experience.

Scottish UPA:
Tuesday, June 22 - Modeling the mobile user experience w/Bryan Rieger and Stephanie Rieger
(Edinburgh (Microsoft Scotland)) - As the products we create become more complex and rely on an increasing number of screens and platforms, accurately communicating the intended design to programmers and other stakeholders is becoming increasingly important... and challenging.

This presentation will discuss the challenges inherent in communicating the user experience throughout an organisation using only wireframes and other paper based documents. With a particular focus on mobile devices, we will present ways to rethink prototyping and better communicate, test, and iterate ideas.

TriUPA (North Carolina)
Wednesday, June 23 - Search analytics webinar w/Louis Rosenfeld
Event information TBA.

NYCUPA (New York):
Tuesday, June 29 - Remote Usability Testing with Nate Bolt
Event information TBA.

Contact Us

Send your news and event notices to upamonthly2009 (at) usabilityprofessionals.org

You can also send us feedback by taking our UPA Monthly Survey.
Thanks for reading!

Robert Skrobe
Editor - UPA Monthly

About UPA Monthly

The UPA Monthly is sent to all UPA members during the first week of the month. The newsletter usually includes announcements, chapter events, and links to articles on usability and the user experience.

UPA Monthly Sponsors

The June edition of the UPA Monthly is sponsored by:



The following individuals donate their time and effort to make the UPA Monthly possible:

Nan Chen and Ingrid Liao, Chinese Translations
Maria Jose Palacio, President - UPA Madrid, Spanish Translations
Tadashi Kobayashi (HCD-Net), Japanese Translations
Ali Berkman, Turkish Translations
Adriana Betiol - Portuguese Translations

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