December 2006 Contents
Web: Web Site Development for an Asian Audience
In all aspects of marketing, the Eastern world is breaking through to
the West. More and more businesses are expanding product lines and services
into a new market that involves countries in East Asia. Whether a business
forms an alliance with a Chinese company to use its resources for a project,
or it sells directly to Japanese consumers, it is clear that key media
materials should be appropriate for Asian audiences.
By Jacqueline Sinex
Institute for International
Research (IIR) and the UPA Connection: The Market Research Event 2006
I had the honor of chairing the usability track at The Market Research
Event 2006 in Los Angeles, California. For several years, IIR (Institute
for International Research), the organizer of this conference, and UPA
have been engaged in developing synergy between market researchers and
usability professionals. IIR provides UPA members a discount to attend
this conference, and UPA assists IIR in providing speakers from the usability
profession. I find this to be a most welcome collaboration, particularly
as one of UPA’s objectives is outreach to other related disciplines
By Thyra Rauch
Thumbnail: Rolf Molich
Rolf Molich is “curious.” He cites that curiosity as the impetus
behind his CUE, or Comparative Usability Evaluation, studies (www.DialogDesign.dk/cue.html).
These now-world-famous studies look at how usability tests and expert
reviews are actually carried out in practice – and about how reproducible
they really are. There’s a lot more to Rolf, though, than his CUE
By Cliff Anderson
Help Wanted: Managing Editor, Art Editor, Graphic Artists for User Experience,
UPA's quarterly membership magazine.
Day Philadelphia: User Experience Beyond The Web
Because many of the local UPA members work in Internet-related fields,
Philadelphia’s 2nd Annual World Usability Day looked to broaden
horizons by focusing on “User Experience Beyond the Web.”
Although the speakers, Hal Rosenbluth, co-founder of Take Care Health
Systems; James Mitchell, Associate Professor and Director of Civil, Architectural
and Environmental Engineering at Drexel University; and Stephen Wilcox,
Principal of Design Science, spoke extensively about the differences between
their work and that of web professionals, the pervasive theme throughout
each presentation was that we actually have a lot in common.
By Mike Madaio
Making Mortals into Super
Users at Bostonís World Usability Day
Disaster is in the air! A stuffed cat dangles precipitously from a fake
palm tree frond, a scant sixty seconds away from falling to the earth.
A few feet away, unbeknownst to its hypothetical passengers, a cardboard
train is about to encounter an enormous boulder lying in its path. Who
could avert one, let alone both, of these impending catastrophes?
By Chris Hass