August 2009 Contents

UPA 2.0 - A New Horizon Part II

In January 2009, the UPA Board of Directors met in Portland, Oregon to outline the UPA Strategic Goals and Vision for 2009 and the next three to five years. As part of this Strategic Planning meeting the UPA Board also revisited the current UPA Mission Statement. Since our entire field and the reach of the UPA membership have evolved tremendously since 1992, when the UPA was founded, we thought it would be appropriate to align the UPA mission statement to reflect the current state of usability and user experience. In addition the UPA board of Directors also felt that the UPA should have a long-term vision in place.

By Silvia Zimmermann and Dan Szuc

UPA Discount Program

In March 2008 our past president, Paul Sherman, suggested that the Usability Professionals' Association set up a program that offered useful discounts for UPA members. He figured that discounts would be beneficial for you and for the organizations trying to reach out to you.

By Trent Mankelow

UPA Membership Value Survey Result Preview

The 2008 UPA Membership Value survey results are in. Read some of the highlights here.

By Rich Gunther

UPA 2010 - Welcome to Munich!

For the first time in its history, the UPA conference will travel to the heart of Europe. The conference will be held at Hotel Bayerischer Hof Munich, Germany during 24-28 May, 2010.

By Jakob Biesterfeldt and Filip Healy

Thumbnail: What I Want To Be When I Grow Up

Cliff Anderson relates his experiences trying to explain his profession to others.

By Cliff Anderson

UPA Member Spotlight:

Aaron Marcus Honored for Lifetime Contribution to Forms Design by BFMA

The UPA is pleased to announce that Aaron Marcus, President of Aaron Marcus and Associates, Inc. (AM+A), Berkeley, California, was selected to receive the Business Forms Management Association's (BFMA) Jo Warner Award honoring his lifetime contributions to the form systems profession.

By Silvia C. Zimmermann

Rahel Anne Bailie Elected Fellow of the Society for Technical Communication (STC)

The UPA is pleased to announce that Rahel Anne Bailie was named a Fellow by The Society for Technical Communication (STC). Rahel Anne Bailie, a senior member and Associate Fellow of the Society, was honored at the STC annual conference in Atlanta, GA on 5 May.

By Silvia C. Zimmermann

Martha K. Sippel Elected Fellow of the Society for Technical Communication (STC)

The UPA is pleased to announce that Martha K. Sippel was elected a Fellow by The Society for Technical Communication (STC). Martha Sippel achieved this honor with the review and approval of the Board of Directors based on having attained eminence in the field of technical communication through achievements and contributions to the profession and Society.

By Silvia C. Zimmermann