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April 2010 Contents

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UPA 2010


UPA 2010: Soak up the latest thinking in UX (and a little Bavarian sunshine)

Filip Healy

Filip Healy is co-chair of the UPA International 2010 Annual Conference, along with Jakob Biesterfeldt and Laura Faulkner. He is Head of Consulting at Amberlight Partners in London where he has provided expert usability and user-centred design consultancy to leading UK and international organizations for the past eight years.

Bavaria this May will be a fabulous place. Could that be because the end of spring will herald in warm weather, perfect for visiting the Englischer Garten in Munich, or hiking through the Alpine foothills in search of the Disney-esque Neuschwanstein castle?

That's partly true. More importantly it's because this year the UPA conference in Munich is set to bring you a top quality program of events. We will have a line up varied and exciting enough to get any UX enthusiast hot under the collar.

Firstly the conference, held from 24-28 May, will be a truly international affair. This is the first UPA international conference held outside of North America, and registration figures are indicating we will host the most diverse audience to date, with record breaking numbers of countries represented (both in the program and amongst the audience).

In addition our selection of invited speakers ranges worldwide from IDEO Europe (Dario Buzzini, Ferdi van Heerden) to Google Australia (Aaron Cheang), from Nokia Research Lab in California (Rachel Hinman) to Deutsche Telekon (Tom Bieling); and also throughout the conference program.

We have a complete program covering a range of technologies including mobile, console gaming, Web 2.0, gestural & haptic interfaces, SAP and even ballot papers for voting.

We will cover today's hot topics: Agile methods, design for emotion, cross channel UX, sustainability, social media, and many more.

Finally we stay true to the conference theme 'Embracing Cultural Diversity' with a rich selection of talks dealing with cultural research methods, international user research, organizational cultures and case studies from around the world.

However we all know that the talks are just part of the attraction. We wouldn't ask you to visit this great city and sit in a hotel conference room all week! This year UPA is running a trial of a new event that combines networking, dining, and exploring the city. Instead of hosting lunches in the conference venue itself, we will be experiencing the city! We are providing lunch tickets that are accepted in over 50 bars, restaurants, and bistros scattered near the hotel and around Munich city centre. To help you make the most of this we will organize themed lunches where you can enjoy the company of others who share your interests. Attendees will pick up their tickets at the registration desks along with a map and other supporting information.

The conference dinner on Thursday night is always popular. This year the entertainment will include the UPA awards, the student design competition winners, and a traditional German band (complete with outfits).

May is ramping up to be a great month for the User Experience industry with a number of important events in Europe: LX UX in Lisbon 12 - 14 May, then UX London 19 - 21 May and UXcamp Europe 29 - 30 May. It wouldn't be complete of course without UPA International 2010 in Munich 24 - 28 May.

Find out more: www.upa2010.org

Register here (before April 15th to avoid paying more): https://www.usabilityprofessionals.org/upa_conference/app/registration

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