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April 2010 Contents

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UPA 2010


User Friendly 2009: Design in Asia

Daniel Szuc and Josephine Wong

Daniel Szuc is a Principal Consultant at a Apogee Usability Asia Ltd, based in Hong Kong, and previously worked on a usability team for Telstra Australia.

Josephine Wong is the co-founder of Apogee Usability Asia Ltd. and has been in Project Management for more than 10 years. In the past 10 years, Josephine has been practicing usability and promoting customer-centered design in both Hong Kong and China.

In November 2009, the UX community of China gathered in Shanghai for User Friendly 2009, the sixth User Friendly event. The theme for this conference was "Design in Asia," a hot topic as China looks to shift thinking from "made in China" to "created in China." Keynotes included Jared Spool (UIE), Bill Moggridge (IDEO) and Marc Rettig (Fit and Associates).

Marc Rettig spoke about the shift from "made in China" to "created in China." China is a strong, established manufacturing culture, in which many manufacturing businesses have become very successful within a short period of time. With that culture, there is a risk that China might repeat, in a compressed timeframe, what has happened in the West in the Industrial Age with a rush to consumerism, designing to satisfy a consumer cycle, and getting people to want and replace things over and over again. This is not a sustainable model and does not correlate to a long, happy life for people.

Daniel Szuc asked five local and international colleagues about their thoughts on User Friendly and key themes and observations that emerged from those discussions included:

  • China's design opportunity
  • UX Maturity
  • Increased UX awareness
  • Permission to lead
  • Open and friendly
  • Design meets usability, and usability meets design
  • Design value and maturity

Other key thoughts emerged that we should pass along to UX professionals in Asia. To learn more see the full article on UX Matters.


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