The UX Planner
Daniel Szuc and Josephine Wong
Daniel Szuc is a Principal Consultant at Apogee Usability Asia Ltd, based in Hong Kong, and previously worked on a usability team for Telstra Australia.
Josephine Wong is the co-founder of Apogee Usability Asia Ltd. and has been in Project Management for more than 10 years. In the past 10 years, Josephine has been practicing usability and promoting customer-centered design in both Hong Kong and China.
Business and people can suffer due to a lack of planning and vision and/or the time to dedicate to planning and vision. UX can also suffer as UX Management and teams are spread too thinly on projects where they are not providing the right value to match the available skill sets on the team. Sometimes UXers are simply working on the wrong projects. Sometimes the UX Manager has to wear a number of hats including (but not limited to) - finance, sales, people management, project management - adding to the problem.
As UX Managers, UX Teams and Project Teams look at what they want to find out through User Research, they are sometimes constrained by:
We see that UX teams also do not always have a dedicated person/role whose primary purpose is to help determine what the right UX approach should be for a project team (they are consulting to) through giving time and effort to UX planning.
A Possible Answer
Enter the "UX Planner." This is a different role from, say a Project Manager, who would eventually take on the "UX Plan" as outlined by the "UX Planner" to implement against. It is also different to a User Researcher or Designer who is tasked with doing the work as outlined in the "UX Plan." And different again from the UX Manager who is responsible for the UX Team Strategy.
So what should a UX Planner do?
By giving these responsibilities to a UX Planner, it may also help the UX Manager by giving the Manager more time to focus on Strategy and overall project planning to see how UX resources are allocated more effectively in a business.
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