The U P A voice
Nov 2003 Contents

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Why come to UPA 2004?

Here are just two of the good reasons for attending UPA 2004, our keynote and closing speakers!

Ginny Redish, our keynote, will present Yours, Mine and Ours: Connecting Ourselves and the Communities We Belong To, a fun and interactive exploration of the many communities we all live in. Ginny is President of Redish & Associates, Inc. in Bethesda, MD; is co-founder of the Society for Technical Communication Usability SIG on Usability, and is the co-author of A Practical Guide to Usability Testing (with Joseph Dumas) and User and Task Analysis for Interface Design (with JoAnn Hackos).

Who is Howard Rheingold, and why should you care? Howard Rheingold, author of Smart Mobs: Mobile Communication, Pervasive Computing, and Collective Action will be the closing speaker at UPA 2004. Rheingold has two decades of accurate tech and social forecasting. In 1985, his book Tools for Thought forecast the future of the internet and the PC in the year 2000. In 1992, The Virtual Community explored the social uses of cyberspace. Smart Mobs examines the marriage of mobile phones, PCs and wi-fi, as well as technologies for cooperation such as peer-to-peer networks and reputation services. Rheingold examines how they allow ad-hoc organization and collective action, for both good and ill. Rheingold has a vision of what comes next that can affect where your civic and business life is going.

UPA 2004's theme is "Connecting Communities." Communities are changing in ways unimagined a generation ago. Ginny Redish and Howard Rheingold will help show us the ways that communities have evolved, and how they are likely to change again in the near future.

Want more information on the UPA Conference? Check out the UPA 2004 conference web page ( for complete details. Registration will be available in mid-February 2004.

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