User Experience Magazine: Volume 11, Issue 4, 2012
Volume 11, Issue 4, 2012
View this issue online.
Featured Articles: Trust and the User
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Drawing parallels between human-to-machine and human-to-human relationships, those authors advocate for machine interfaces that admit they can be wrong – and thereby earn greater trust than when they pretend to be infallible – but aren’t. They use their research into the use of GPS systems to make the case.
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Still in its infancy, mobile commerce (m-commerce) is quickly creating an impact within North America and world economies. How does trust within m-commerce compare to its developed counterpart e-commerce? How can we better design the mobile experience to help promote trust?
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The impact of user experience practices is strongly related to the global business context, but geographic regions have their own politics and social systems, creating diverse business contexts. In discussing user experience development, it is impossible to generalize for all regions. This article suggests that to identify the regional UX development challenge, we start by looking at the regional business context. The article uses an overview of Taiwan’s UX development to suggest a way to advocate effectively for UX.
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Chris takes readers through the design-and-test iterations of his experience with XP Service Pack 2, a key element in Microsoft’s Trustworthy Computing Initiative. The lessons learned at each iteration add up to a “secret” -- a scoped, equitable, contextual, responsible, emotional and timely user experience for trust and privacy decisions.
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Mick presents some impressive statistics proving the rapid adoption worldwide of Quick Response (QR) codes and looks closely at works and what doesn’t work. He presents two fundamental principles – tell users why they should scan the code and make sure the code takes users to a mobile-friendly site. He lists the many potential uses for the codes and several more principles on how to use them most effectively.
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Looking at developers’ schedules, Martin began using the “down” time early in a project’s definition to get the team involved in users and usability from the start, thus avoiding the “no-time-for-usability” crunch at the end of the cycle. In addition to new skills and a more usable end result, her developers have gained a balanced workload and increased prestige in the organization.
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A question isn’t just a question. It is part of a social exchange, a conversation that takes place within the context of what users expect from organizations and what they hope to achieve with that conversation. Those social exchanges are deeply affected by trust. If users trust your organization and your motives for asking, they will be much more willing to answer.
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What are the types of situations in which it is unethical to conduct a user experience evaluation? Every user experience professional is responsible for understanding and applying the principles of human research participant protection in their design and testing projects.
Reality Trumps Preconceptions
By Joe Bugental
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Experiencing Trust: Mother or Big Brother
By Kelly Bouas Henry
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The author, a social psychologist, details her study of cognitive dissonance in research, the phenomenon of study participants’ words and actions that don’t match each other. She also describes the difference between internal motivation (“because I want to”) and external motivation (“because I have to”). It all adds up to a recipe for how an online application can seem a lot more benevolent, evoking “Big Brother” a little less and “Big Mama” a lot more.
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Not So Strange, These Fictions
Make It So: Interaction Design Lessons from Science Fiction
By Nathan Shedroff & Christopher Noessel
Gerry Gaffney talks about “Make It So: Interaction Design Lessons from Science Fiction” by Nathan Shedroff and Christopher Noessel and its implications for the design of mechanical controls, visual interfaces, volumetric projection, and gesture – all brought to life through examples in the literature of science fiction.
Diagramming: Making the Invisible Visible
Designing Diagrams: Making Information Accessible through Design
By Jan Gauguin
Aaron Marcus reviews one recent and five classic books about information visualization, specifically, diagramming, the visual depiction of structures and processes that help us to understand and to interact with complex information about ourselves and the world in which we live.
Practical Guidance at Every Level
Usability Testing Essentials: Ready, Set . . .Test!
By Carol M. Barnum
Paul Linton describes his positive experience reading Carol M. Barnum’s “Usability Testing Essentials: Ready, Set . . .Test!” which provides practical guidance for UX professionals at every experience level. Topics covered include equipment, lab vs. field testing, remote testing; heuristic analysis, personas and user groups, testing protocols, analyzing results, and reporting the findings.