Resources: Usability in the Real World

Tools and Worksheets for Selling Usability

This is a collection of tools, calculators and other worksheets to help sell usability or calculate the ROI value of a project.

• Hiser's Usability Planning Canasta Cards
  Usability Planning Canasta Cards. Retrieved December 6, 2002, from the Hiser Group Web site: http://www.hiser.com.au/world/product/canasta.htm
  The Hiser Group created the Usability Planning Canasta card game to help usability professionals formulate strategies for selling usability and user-centered design into their organizations and/or to potential clients. Game players learn how to sell usability to management, how to develop a team strategy, how to determine organizational culture, and how to tie business goals to usability activities.
• Intranet Cost Calculator
  Intranet Cost Calculator. Retrieved December 6, 2002, from the Complete Intranet Resource [Web] Site: http://www.intrack.com/intranet/costs/index.cfm
  You can download a version of the Intranet Cost Calculator to track intranet-related costs and metrics.
• Creative Good’s Conversion Rate Calculator
  Conversion Rate Calculator. Retrieved December 6, 2002, from the Creative Good Web site: http://www.creativegood.com/survival/calc/
  Creative Good offers a conversion rate calculator to determine the rise in revenue resulting from conversion rate fluctuations.
• UPA 1999 Workshop Summary: Crossing the Chasm – Promoting Usability in the Software Development Community
  Quesenbery, Whitney (2000, March). Crossing the chasm – Promoting usability in the software development community. UPA 1999 Workshop: Common Ground, 10,1. Retrieved June 23, 2003, from Whitney Interactive Design Web Site: http://www.wqusability.com/articles/upa-workshop.html.
  Whitney Quesenbery applies product marketing techniques from Geoffrey Moore’s book, Crossing the Chasm, to the user-centered design (UCD) process. Her overview identifies obstacles to acceptance as well as barriers usability professionals erect themselves. She offers practical solutions and value propositions to help practitioners promote UCD.
  

Thee resources were originally collected in the spring of 2003 by Kerrie Green.