Gaining Competitive Advantage: Rethinking “The Competition”

A competitive analysis must consider many different factors in the user experience. Competitors may be upstream, downstream, or simultaneous. Analogous products help understand user expectations and can provide inspiration. (Full article available in English and Español) [Read More]

Customer Councils: A Research Tool for Agile Development

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Customer Councils help ensure quality user research in an Agile development culture. They provide both strategic insight and practical usability feedback throughout a project. [Read More]

A Career That Fits: Finding the Perfect Glass Slipper

Woman trying on shoes.

Working in a startup company is a challenge for any UX professional. See how employees work together to create and uphold their shared user experience. [Read More]

Users as Co-creators: Player-centric Game Design

Hands holding game controller

How a game design process suitable for Agile can be made user-centered and incorporate player feedback and real user input. [Read More]

Better Page Takeover Ad Design: Finding the Sweet Spot

Screenshot of ad takeover.

Maybe you hate online ads. Maybe you ignore them. But if you work on the UX of a site that includes page takeover ads, you can incorporate better user experience principles in creating them. [Read More]

Brainsketching: Collaborative Interaction Design

More than Mere Transcription: Closed Captioning as an Artful Practice

Doing UX: Doing Gender

Personalization Services: Creating Accessible Public Terminals

Near Field Communications: How NFC Can Assist the Visually Impaired

Agile UX IS Collaboration: Mastering the Method

Touchless Interaction: Communication with Speech and Gesture

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