Articles by Aaron Marcus

Photo of Aaron MarcusAaron Marcus, president of Aaron Marcus and Associates, Inc., and Editor-in-Chief Emeritus of User Experience Magazine, is a pioneer of user experience, publisher of eight books and more than 300 articles, and lead designer/analyst of four mobile concept designs that combine persuasion theory with information design and user-centered design. The Money Machine has won an award and was deemed best in the category of financial systems in an international design competition sponsored by the International Institute for Information Design, Vienna.

지하철 노선도(서평)

Book covers

Underground Maps Unravelled 와 Vignelli Transit Maps 에관한서평. [자세히 읽기]

경계에서: 서양의 공상과학 속의 UX를 넘어

아시아의 SF는 토속적 문학 전통뿐만 아니라 전형적인 서양소설에서도 영감을 받았습니다. 중국, 인도, 일본식 접근은 서로 다른 문화를 바탕으로 한 창작물을 보여줍니다. [자세히 읽기]

Two Museums of Future UX Design (서평)

Closeup of space toys from the book cover

(English) A review of Art of Imagination: 20th Century Visions of Science Fiction, Horror, and Fantasy by Frank M. Robinson, Robert Weinberg and Randy Broecker and Future Toys: Robots, Astronauts, Spaceships, Ray Guns by Antoni Emchowicz and Paul Nunnelely [자세히 읽기]

도식화하기: 보이지 않는 것을 가시화하는 (서평)

Book cover

A review of Designing Diagrams: Making Information Accessible through Design by Jan Gauguin.
One recent and five classic books about diagramming, the visual depiction of structures and processes that help us to understand and to interact with complex information. [자세히 읽기]

미래로 돌아가기: 지난 100년간의 공상 과학에서의 UX

Robot from a sci-fi film

If you want to look into the future of UX design, take a close look at the science fiction movies of the last 100 years. [자세히 읽기]

머니 머신

iPhone screen

머니 머신 프로젝트는 “베이비 붐 세대”를 위한 자산 관리 태도를 향상하기 위한 효과적인 방법을 연구, 분석, 디자인 그리고 평가합니다. [자세히 읽기]

그래픽 디자인: 두 가지 시각 (서평)

A review of Graphic Design: A New History by Stephen J. Eskilson and Graphic Design Solutions by Robin Landa [자세히 읽기]

(English) On the Edge: Gaming the User Experience

(English) Game design often seems to turn usability principles upside down: traditional, information-oriented design values the standards of usability, usefulness, and appeal, but game developers start from the other direction and work back. [자세히 읽기]

(English) On the Edge: Branding the User Experience

(English) Branding establishes and maintains people’s identification with and “loyalty” to people, companies, products, and services and likely this focus on branding may increase in prevalence. [자세히 읽기]

(English) UX Storytelling (Book Review)

Book cover detail

(English) A review of Storytelling for User Experience by Whitney Quesenbery & Kevin Brooks and UX Storytellers: Connecting the Dots Edited by Jan Jursa, Stephen Köver, & Jutta Grünewald. A [자세히 읽기]

(English) Book Review: Do’s and Don’ts of Information Graphics

book cover

(English) A review of The Wall Street Guide to Information Graphics: The Do's and Don'ts of Presenting Data, Facts, and Figures by Dona M. Wong. Guide to creating information graphics that are usable, useful, and appealing, especially in the business and advertising world. [자세히 읽기]

(English) Shaker Design: Out of this World (Book Review)

Book cover - Shaker Design

(English) A review of several books on the Shakers, noting the ways in which they pioneered what we would call today “user-centered design.” [자세히 읽기]

(English) Analyze This: A Task Analysis Primer for Web Design

Screen image

(English) A deep dive into task analysis: how it is used, and why, too often, we ignore one of the most helpful tools in our toolboxes. [자세히 읽기]

(English) User Experience: What? So What? What Now?

UX (magazine logo)

(English) “User Experience” is a phrase that seems to be catching on in many places. But what does it mean? [자세히 읽기]

(English) Book Review: Providing Access for All

book cover

(English) This compendium provides intellectual tools for those active in changing the world by making products and services more available to all who could benefit from them. [자세히 읽기]

(English) Editor’s Note: User Experience Development: What? So What? Now What?

(English) In this issue, we seek to integrate the worlds of UX and software development in order to create better products, services, and user experiences. [자세히 읽기]

(English) The Green Machine: Going Green at Home

screencap of app

(English) The Green Machine seeks to create a prototype to test whether it makes people reduce their energy consumption, holding significant implications on the use of Smart Grid software. [자세히 읽기]

(English) Editor’s Note: Greening the User Experience, and Goodbye

UX (magazine logo)

Sorry, this entry is only available in English. [자세히 읽기]

(English) Information Graphics: An Eclectic Celebration

(English) Guidebooks on effective visual communication are frequently published for those who have not been exposed to information design and visualization, often obscuring similar publications of decades past. [자세히 읽기]

(English) The Classy Classic: Designing the User Interface (Book Review)

book cover

(English) This updated edition of a text about designing user-interfaces is testament to the evolution of these and other related topics the past two decades. [자세히 읽기]

(English) Editor’s Note: A Gourmet Meal of Content, Context, and Analysis Awaits You

Sorry, this entry is only available in English. [자세히 읽기]

(English) Formally Speaking: Two Guidebooks about Designing Forms

(English) Two books about designing forms, similar in subject matter but contain different approaches to defining problems, providing solutions, and presenting their approach in book design storytelling. [자세히 읽기]

(English) Editor’s Note: Forms and Usability

Sorry, this entry is only available in English. [자세히 읽기]

(English) Editor’s Note: Platinum Perspectives on Usability and User Experience

(English) The role of seniors have important implications for the policies and focus of attention for our professional organizations and daily life. [자세히 읽기]

(English) Editor’s Note: Mobility, Usability, and Transportation: Design a Go-Go

UX (magazine logo)

(English) This issue explores how transportation impacts culture and society and to examine how people interact with vehicles, infrastructure, technologies, security, and finding their way through an environment. [자세히 읽기]

(English) Editor’s Note: Think Locally, Test Remotely

(English) Remote testing, the special concern of this issue, is increasingly important to usability professionals. [자세히 읽기]

(English) Editor’s Note: A Blurring of Boundaries

Sorry, this entry is only available in English. [자세히 읽기]

(English) More than Skin Deep (Book Review)

(English) This book’s focus on accessibility during the entire user-centered design process integrates accessibility throughout product development and provides readers with a readable introduction to incorporating these concerns into daily professional practice. [자세히 읽기]

(English) Editor’s Note: The Greening of World Usability

Sorry, this entry is only available in English. [자세히 읽기]

(English) Editor’s Note: Usability and Medical Systems

(English) This issue of User Experience seeks to drive home the importance of usability, usefulness, and appeal—the full range of user-experience development—for medical systems and for healthcare delivery in general. [자세히 읽기]

(English) What a Character! (Book Review)

(English) A review of Characters of the Information and Communication Industry by Richard Bellaver.. An amazing, tumultuous, and awe-inspiring journey that begins with Gutenberg and continues onward to the present day, 500 years later. [자세히 읽기]

(English) Editor’s Note: Coming Soon to a Screen Near You

Sorry, this entry is only available in English. [자세히 읽기]

(English) Editor’s Note: Making Ourselves Usable, Useful, and Appealing

Sorry, this entry is only available in English. [자세히 읽기]

(English) Book Review: It’s Show Time!

(English) These guidebooks are for those who have not been exposed to the philosophy, principles, and techniques of information design and information visualization. [자세히 읽기]

(English) Editor’s Note: One Day around the World: Good Signs and Future Challenges

Sorry, this entry is only available in English. [자세히 읽기]

(English) With Access for Many, a New Way to Govern

Sorry, this entry is only available in English. [자세히 읽기]

(English) Editor’s Note: Sonification: Its Time Has Arrived

Sorry, this entry is only available in English. [자세히 읽기]

(English) Editor’s Note: Go East, Young Man or Woman

Sorry, this entry is only available in English. [자세히 읽기]