Articles by Aaron Marcus

Photo of Aaron MarcusAaron Marcus, president of Aaron Marcus and Associates, Inc., and Editor-in-Chief Emeritus of User Experience Magazine, is a pioneer of user experience, publisher of eight books and more than 300 articles, and lead designer/analyst of four mobile concept designs that combine persuasion theory with information design and user-centered design. The Money Machine has won an award and was deemed best in the category of financial systems in an international design competition sponsored by the International Institute for Information Design, Vienna.

Diagramas subterráneos (reseña de libro)

Book covers

Una reseña de los libros Underground Maps Unravelled y Vignelli Transit Maps. Un análisis de los aspectos del diseño que generan un desafío para los profesionales de hoy. [Leer más]

Al Límite: Más Allá de UX en la Ciencia Ficción Occidental

La ciencia ficción asiática está inspirada en las novelas occidentales clásicas y en las tradiciones literarias nativas. Los enfoques chino, indio y japonés revelan creaciones basadas en diferentes culturas. [Leer más]

Dos Museos sobre el Diseño de UX del Futuro (reseña de libros)

Closeup of space toys from the book cover

Reseña de dos libros: Art of Imagination: 20th Century Visions of Science Fiction, Horror, and Fantasy Introducción: Frank M. Robinson, con Frank Robinson, Robert Weinberg y Randy Broecker. Future Toys: Robots, Astronauts, Spaceships, Ray Guns por Antoni Emchowicz y Paul Nunnelely [Leer más]

Diseño de Diagramas: Haciendo Visible lo Invisible (Reseña)

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Una reseña de Designing Diagrams: Making Information Accessible through Design (Diseño de Diagramas: Información Accesible a través del Diseño) por Jan Gauguin [Leer más]

Regreso al Futuro: UX en los Últimos 100 Años de Ciencia Ficción

Robot from a sci-fi film

Si quiere adentrarse en el futuro del diseño de UX, observe con más atención las películas de ciencia ficción de los últimos 100 años. [Leer más]

La Máquina del Dinero

iPhone screen

El diseño centrado en el usuario, la teoría de la persuasión y la tecnología móvil interactúan en el diseño de una aplicación financiera que promueve los cambios de conducta positivos. [Leer más]

Diseño Gráfico: Dos Visiones (Reseña)

Una reseña de Graphic Design: A New History (Diseño Gráfico: Una Nueva Historia) por Stephen J. Eskilson y Graphic Design Solutions (Soluciones de Diseño Gráfico) por Robin Landa [Leer más]

(English) On the Edge: Gaming the User Experience

(English) Game design often seems to turn usability principles upside down: traditional, information-oriented design values the standards of usability, usefulness, and appeal, but game developers start from the other direction and work back. [Leer más]

(English) On the Edge: Branding the User Experience

(English) Branding establishes and maintains people’s identification with and “loyalty” to people, companies, products, and services and likely this focus on branding may increase in prevalence. [Leer más]

(English) UX Storytelling (Book Review)

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(English) A review of Storytelling for User Experience by Whitney Quesenbery & Kevin Brooks and UX Storytellers: Connecting the Dots Edited by Jan Jursa, Stephen Köver, & Jutta Grünewald. A [Leer más]

(English) Book Review: Do’s and Don’ts of Information Graphics

book cover

(English) A review of The Wall Street Guide to Information Graphics: The Do's and Don'ts of Presenting Data, Facts, and Figures by Dona M. Wong. Guide to creating information graphics that are usable, useful, and appealing, especially in the business and advertising world. [Leer más]

(English) Shaker Design: Out of this World (Book Review)

Book cover - Shaker Design

(English) A review of several books on the Shakers, noting the ways in which they pioneered what we would call today “user-centered design.” [Leer más]

(English) Analyze This: A Task Analysis Primer for Web Design

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(English) A deep dive into task analysis: how it is used, and why, too often, we ignore one of the most helpful tools in our toolboxes. [Leer más]

(English) User Experience: What? So What? What Now?

UX (magazine logo)

(English) “User Experience” is a phrase that seems to be catching on in many places. But what does it mean? [Leer más]

(English) Book Review: Providing Access for All

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(English) This compendium provides intellectual tools for those active in changing the world by making products and services more available to all who could benefit from them. [Leer más]

(English) Editor’s Note: User Experience Development: What? So What? Now What?

(English) In this issue, we seek to integrate the worlds of UX and software development in order to create better products, services, and user experiences. [Leer más]

(English) The Green Machine: Going Green at Home

screencap of app

(English) The Green Machine seeks to create a prototype to test whether it makes people reduce their energy consumption, holding significant implications on the use of Smart Grid software. [Leer más]

(English) Editor’s Note: Greening the User Experience, and Goodbye

UX (magazine logo)

Disculpa, pero esta entrada está disponible sólo en English. [Leer más]

(English) Information Graphics: An Eclectic Celebration

(English) Guidebooks on effective visual communication are frequently published for those who have not been exposed to information design and visualization, often obscuring similar publications of decades past. [Leer más]

(English) The Classy Classic: Designing the User Interface (Book Review)

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(English) This updated edition of a text about designing user-interfaces is testament to the evolution of these and other related topics the past two decades. [Leer más]

(English) Editor’s Note: A Gourmet Meal of Content, Context, and Analysis Awaits You

Disculpa, pero esta entrada está disponible sólo en English. [Leer más]

(English) Formally Speaking: Two Guidebooks about Designing Forms

(English) Two books about designing forms, similar in subject matter but contain different approaches to defining problems, providing solutions, and presenting their approach in book design storytelling. [Leer más]

(English) Editor’s Note: Forms and Usability

Disculpa, pero esta entrada está disponible sólo en English. [Leer más]

(English) Editor’s Note: Platinum Perspectives on Usability and User Experience

(English) The role of seniors have important implications for the policies and focus of attention for our professional organizations and daily life. [Leer más]

(English) Editor’s Note: Mobility, Usability, and Transportation: Design a Go-Go

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(English) This issue explores how transportation impacts culture and society and to examine how people interact with vehicles, infrastructure, technologies, security, and finding their way through an environment. [Leer más]

(English) Editor’s Note: Think Locally, Test Remotely

(English) Remote testing, the special concern of this issue, is increasingly important to usability professionals. [Leer más]

(English) Editor’s Note: A Blurring of Boundaries

Disculpa, pero esta entrada está disponible sólo en English. [Leer más]

(English) More than Skin Deep (Book Review)

(English) This book’s focus on accessibility during the entire user-centered design process integrates accessibility throughout product development and provides readers with a readable introduction to incorporating these concerns into daily professional practice. [Leer más]

(English) Editor’s Note: The Greening of World Usability

Disculpa, pero esta entrada está disponible sólo en English. [Leer más]

(English) Editor’s Note: Usability and Medical Systems

(English) This issue of User Experience seeks to drive home the importance of usability, usefulness, and appeal—the full range of user-experience development—for medical systems and for healthcare delivery in general. [Leer más]

(English) What a Character! (Book Review)

Disculpa, pero esta entrada está disponible sólo en English. [Leer más]

(English) Editor’s Note: Coming Soon to a Screen Near You

Disculpa, pero esta entrada está disponible sólo en English. [Leer más]

(English) Editor’s Note: Making Ourselves Usable, Useful, and Appealing

Disculpa, pero esta entrada está disponible sólo en English. [Leer más]

(English) Book Review: It’s Show Time!

(English) These guidebooks are for those who have not been exposed to the philosophy, principles, and techniques of information design and information visualization. [Leer más]

(English) Editor’s Note: One Day around the World: Good Signs and Future Challenges

Disculpa, pero esta entrada está disponible sólo en English. [Leer más]

(English) With Access for Many, a New Way to Govern

Disculpa, pero esta entrada está disponible sólo en English. [Leer más]

(English) Editor’s Note: Sonification: Its Time Has Arrived

Disculpa, pero esta entrada está disponible sólo en English. [Leer más]

(English) Editor’s Note: Go East, Young Man or Woman

Disculpa, pero esta entrada está disponible sólo en English. [Leer más]