Articles by Aaron Marcus

Photo of Aaron MarcusAaron Marcus, president of Aaron Marcus and Associates, Inc., and Editor-in-Chief Emeritus of User Experience Magazine, is a pioneer of user experience, publisher of eight books and more than 300 articles, and lead designer/analyst of four mobile concept designs that combine persuasion theory with information design and user-centered design. The Money Machine has won an award and was deemed best in the category of financial systems in an international design competition sponsored by the International Institute for Information Design, Vienna.

Mapas subterrâneos (resenha de livro)

Book covers

Uma resenha dos livros Underground Maps Unravelled e Vignelli Transit Maps. Uma análise dos problemas de design que desafiam os profissionais de hoje [Leia mais]

No Limite: Além da Experiência do Usuário na Ficção Científica do Faroeste

A ficção científica asiática é inspirada pelos clássicos romances de faroeste bem como por tradições literárias nativas. Abordagens chinesas, indianas e japonesas revelam criações baseadas em diferentes culturas. [Leia mais]

Dois Museus do Projeto da Experiência do Usuário do Futuro (Análise de Livro)

Closeup of space toys from the book cover

Uma análise de dois livros: Art of Imagination [A Arte da Imaginação]: 20th Century Visions of Science Fiction, Horror, and Fantasy [Visões do Século 20 sobre Ficção Científica, Horror e Fantasia]. Future Toys [Brinquedos do Futuro]: Robots, Astronauts, Spaceships, Ray Guns [Robôs, Astrounautas, Naves Espaciais, Pistolas de Raios Laser] [Leia mais]

Diagramação: Tornando o visível invisível (Crítica do livro)

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Uma crítica de Projetando diagramas: tornando informações acessíveis por meio do design por Jan Gauguin [Leia mais]

De volta para o futuro: a experiência do usuário nos últimos 100 anos de ficção científica

Robot from a sci-fi film

Se desejar ver o futuro do design de experiência do usuário, veja atentamente os filmes de ficção científica dos últimos 100 anos. [Leia mais]

A máquina de dinheiro

iPhone screen

Projeto centrado no usuário, teoria persuasiva e tecnologia móvel ajudam a projetar um aplicativo financeiro que promove mudança positiva de comportamentos. [Leia mais]

Design gráfico: duas visões (Crítica do livro)

Uma crítica de Design gráfico: uma nova história por Stephen J. Eskilson e Soluções de design gráfico por Robin Landa [Leia mais]

(English) On the Edge: Gaming the User Experience

(English) Game design often seems to turn usability principles upside down: traditional, information-oriented design values the standards of usability, usefulness, and appeal, but game developers start from the other direction and work back. [Leia mais]

(English) On the Edge: Branding the User Experience

(English) Branding establishes and maintains people’s identification with and “loyalty” to people, companies, products, and services and likely this focus on branding may increase in prevalence. [Leia mais]

(English) UX Storytelling (Book Review)

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(English) A review of Storytelling for User Experience by Whitney Quesenbery & Kevin Brooks and UX Storytellers: Connecting the Dots Edited by Jan Jursa, Stephen Köver, & Jutta Grünewald. A [Leia mais]

(English) Book Review: Do’s and Don’ts of Information Graphics

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(English) A review of The Wall Street Guide to Information Graphics: The Do's and Don'ts of Presenting Data, Facts, and Figures by Dona M. Wong. Guide to creating information graphics that are usable, useful, and appealing, especially in the business and advertising world. [Leia mais]

(English) Shaker Design: Out of this World (Book Review)

Book cover - Shaker Design

(English) A review of several books on the Shakers, noting the ways in which they pioneered what we would call today “user-centered design.” [Leia mais]

(English) Analyze This: A Task Analysis Primer for Web Design

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(English) A deep dive into task analysis: how it is used, and why, too often, we ignore one of the most helpful tools in our toolboxes. [Leia mais]

(English) User Experience: What? So What? What Now?

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(English) “User Experience” is a phrase that seems to be catching on in many places. But what does it mean? [Leia mais]

(English) Book Review: Providing Access for All

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(English) This compendium provides intellectual tools for those active in changing the world by making products and services more available to all who could benefit from them. [Leia mais]

(English) Editor’s Note: User Experience Development: What? So What? Now What?

(English) In this issue, we seek to integrate the worlds of UX and software development in order to create better products, services, and user experiences. [Leia mais]

(English) The Green Machine: Going Green at Home

screencap of app

(English) The Green Machine seeks to create a prototype to test whether it makes people reduce their energy consumption, holding significant implications on the use of Smart Grid software. [Leia mais]

(English) Editor’s Note: Greening the User Experience, and Goodbye

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Desculpe-nos, mas este texto esta apenas disponível em English. [Leia mais]

(English) Information Graphics: An Eclectic Celebration

(English) Guidebooks on effective visual communication are frequently published for those who have not been exposed to information design and visualization, often obscuring similar publications of decades past. [Leia mais]

(English) The Classy Classic: Designing the User Interface (Book Review)

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(English) This updated edition of a text about designing user-interfaces is testament to the evolution of these and other related topics the past two decades. [Leia mais]

(English) Editor’s Note: A Gourmet Meal of Content, Context, and Analysis Awaits You

Desculpe-nos, mas este texto esta apenas disponível em English. [Leia mais]

(English) Formally Speaking: Two Guidebooks about Designing Forms

(English) Two books about designing forms, similar in subject matter but contain different approaches to defining problems, providing solutions, and presenting their approach in book design storytelling. [Leia mais]

(English) Editor’s Note: Forms and Usability

Desculpe-nos, mas este texto esta apenas disponível em English. [Leia mais]

(English) Editor’s Note: Platinum Perspectives on Usability and User Experience

(English) The role of seniors have important implications for the policies and focus of attention for our professional organizations and daily life. [Leia mais]

(English) Editor’s Note: Mobility, Usability, and Transportation: Design a Go-Go

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(English) This issue explores how transportation impacts culture and society and to examine how people interact with vehicles, infrastructure, technologies, security, and finding their way through an environment. [Leia mais]

(English) Editor’s Note: Think Locally, Test Remotely

(English) Remote testing, the special concern of this issue, is increasingly important to usability professionals. [Leia mais]

(English) Editor’s Note: A Blurring of Boundaries

Desculpe-nos, mas este texto esta apenas disponível em English. [Leia mais]

(English) More than Skin Deep (Book Review)

(English) This book’s focus on accessibility during the entire user-centered design process integrates accessibility throughout product development and provides readers with a readable introduction to incorporating these concerns into daily professional practice. [Leia mais]

(English) Editor’s Note: The Greening of World Usability

Desculpe-nos, mas este texto esta apenas disponível em English. [Leia mais]

(English) Editor’s Note: Usability and Medical Systems

(English) This issue of User Experience seeks to drive home the importance of usability, usefulness, and appeal—the full range of user-experience development—for medical systems and for healthcare delivery in general. [Leia mais]

(English) What a Character! (Book Review)

(English) A review of Characters of the Information and Communication Industry by Richard Bellaver.. An amazing, tumultuous, and awe-inspiring journey that begins with Gutenberg and continues onward to the present day, 500 years later. [Leia mais]

(English) Editor’s Note: Coming Soon to a Screen Near You

Desculpe-nos, mas este texto esta apenas disponível em English. [Leia mais]

(English) Editor’s Note: Making Ourselves Usable, Useful, and Appealing

Desculpe-nos, mas este texto esta apenas disponível em English. [Leia mais]

(English) Book Review: It’s Show Time!

(English) These guidebooks are for those who have not been exposed to the philosophy, principles, and techniques of information design and information visualization. [Leia mais]

(English) Editor’s Note: One Day around the World: Good Signs and Future Challenges

Desculpe-nos, mas este texto esta apenas disponível em English. [Leia mais]

(English) With Access for Many, a New Way to Govern

Desculpe-nos, mas este texto esta apenas disponível em English. [Leia mais]

(English) Editor’s Note: Sonification: Its Time Has Arrived

Desculpe-nos, mas este texto esta apenas disponível em English. [Leia mais]

(English) Editor’s Note: Go East, Young Man or Woman

Desculpe-nos, mas este texto esta apenas disponível em English. [Leia mais]