Articles by Beverly Freeman

Photo of BeverlyBeverly Freeman is a Lead User Experience Researcher at eBay. She focuses on competitive intelligence, including outside-in perspectives, methods, and insights aimed at helping teams compete from a UX perspective. Prior to her current position, she researched social, mobile, and search experiences at Yahoo, PayPal, and Intuit. Beverly holds an MS in Human Factors and Ergonomics from San Jose State University.

Gaining Competitive Advantage: Rethinking “The Competition”

A competitive analysis must consider many different factors in the user experience. Competitors may be upstream, downstream, or simultaneous. Analogous products help understand user expectations and can provide inspiration. (Full article available in English and Español) [Read More]

Engaging Users in Product Design: Bridging the Gap from Insight to Strategy

image of notes from joint design meeting

More researchers should partner with their users in targeted research and design activities to help bridge the gap between insight and strategy. [Read More]