Articles by Beverly Freeman

Photo of BeverlyBeverly Freeman is a Lead User Experience Researcher at eBay. She focuses on competitive intelligence, including outside-in perspectives, methods, and insights aimed at helping teams compete from a UX perspective. Prior to her current position, she researched social, mobile, and search experiences at Yahoo, PayPal, and Intuit. Beverly holds an MS in Human Factors and Ergonomics from San Jose State University.

取得竞争优势: 重新思考“竞争”的含义

竞品分析必须考虑用户体验中的诸多不同因素。 竞争者可能来自您的上游、下游或者您的左右。 可类比竞争产品则有助于了解用户期望,并能够提供灵感。(全文以 英语和西班牙语提供) [阅读详情]

让用户参与产品设计:在发现与战略之间搭建一座桥梁

image of notes from joint design meeting

形成性研究方法(例如客户拜访)会产生大量丰富的数据,但团队通常缺乏足够的理解力和计划将发现转化为产品战略。 [阅读详情]