Articles by Kellie May

Photo of KellieKellie May started with Fieldwork, Inc. in 2003 and has since moved from a project management position to vice president. Prior to joining Fieldwork, Kellie worked as a catering and sales manager. A graduate of Michigan State University with a degree in Advertising, Kellie is an active member of the Marketing Research Association (MRA) and a member of the Fieldwork Advisory Committee.

世界中の動向:米国、欧州でのラボリサーチ

Fieldwork社は、米国、欧州、極東アジア地域における主に対面式調査によるデータ収集で30年の経験を持つ米国企業だが、その業務担当副社長の二人が、設備、テクノロジー、調査対象の勧誘の仕方、文化による独自性など、各国における違いを明らかにする。 [続きを読む]