Articles by Scott McDonald

Photo of ScottScott McDonald is co-founder and managing director of Modus Associates, a digital innovation consultancy based in New York City. A frequent industry speaker and writer, Scott has advised global brands including Morgan Stanley & Co., Sony, Citibank, and SIRIUS Satellite Radio.

(English) User-Generated Content and Future Challenges: New Kinds of Communication

(English) The triumph of user-generated content has created critical new challenges for UX practitioners, primarily how to deal with the massive amount of content being produced. [자세히 읽기]