Articles by Scott McDonald

Photo of ScottScott McDonald is co-founder and managing director of Modus Associates, a digital innovation consultancy based in New York City. A frequent industry speaker and writer, Scott has advised global brands including Morgan Stanley & Co., Sony, Citibank, and SIRIUS Satellite Radio.

用户生成的内容和未来挑战:新的沟通类型

很难相信用户生成的内容(或“UGC”)自 2005 年后便成为主流现象。即使按照互联网标准,其迅速扩大和日益增长的文化影响也着实令人感到惊讶。 [阅读详情]