(English) UX Increases Revenue: Two Case Studies

(English) WebIQ helps businesses prioritize web improvement efforts and then measures the impact using the results from online research to build and enhance prototypes that are tested in lab-based studies. [Leia mais]

(English) Usability ROI as a Strategic Tool

(English) When introducing user experience to an organization, approach it the way we approach design itself. Engage your users, assess impact, and iterate to improve the design. [Leia mais]

(English) Aligning UX Strategy with Business Goals

(English) Deriving UX goals and vision from business goals reminds us of what’s important to a company as well to users, and how UX professionals can contribute. [Leia mais]

(English) The People’s Money Machines: Automatic Teller Machines in China

(English) Chinese users perceive ATMs as convenient and modern. However, our research highlighted a pattern of behavior that did not match our expected use of ATMs. [Leia mais]

(English) What You Should Know About the Semantic Web

(English) The Semantic Web aligns well with the range of new web techniques that seek to transform our online experience through an understanding of usability and design. [Leia mais]

(English) The View from Here: Lead, Wallow, or Get Out of The Way

(English) It’s time for usability professionals to stop wallowing in arcane debates, and raise the level of conversation—taking on a new leadership role within their companies. [Leia mais]

(English) What’s News: Function Fatigue and Feature Frustration

(English) Manufacturers are starting to realize that usability, rather than more features, can be a successful way to differentiate their products. [Leia mais]

(English) Time to Get Moving!

Desculpe-nos, mas este texto esta apenas disponível em English. [Leia mais]

(English) Editor’s Note: Making Ourselves Usable, Useful, and Appealing

Desculpe-nos, mas este texto esta apenas disponível em English. [Leia mais]

(English) Rubes: Drawbacks of early kickstands

(English) Cartoons from the wild and twisted world of Leigh Rubin, syndicated cartoonist. [Leia mais]