(English) And It was Just Right: Stories and Narrative in the Development Process

(English) Constructing stories is designing a complex, multi-dimensional communication. Stories allow us to share the union of our experiences, not just the intersection. [Leer más]

(English) Experience Schematics: Diagramming the User Experience

(English) Experience boundaries and schematics are tools for visualizing personas’ key experiences. They provide a recognizable format for communicating overarching design frameworks to teams of engineers, designers, managers, and marketers. [Leer más]

(English) Zooming In and Zooming Out: Real-life Customer Experience Research

(English) Evolving our customer-centric tools forms the basis for mutual understanding and challenges us to find the optimal moments for integration. [Leer más]

(English) A Clever Startup: Combining Qualitative and Quantitative UX Research

(English) Our Spout project illustrates how smaller organizations and startups can benefit from conducting cutting-edge, integrated qualitative and quantitative user experience research. [Leer más]

(English) From Good to Great: Blending Market Research and Usability Methods for Online Marketing Effectiveness

(English) Measuring quality means knowing definitively that your online product will meet clearly defined business objectives and finding the right tools to measure against those objectives. [Leer más]

(English) Selling the Sizzle: The Importance of Managing Expectations

(English) Marketing people can be brought to understand that good usability research is an important tool for understanding and enhancing the process of effective marketing. [Leer más]

(English) The View from Here: Jazz Brand

(English) Brand-building is aligning the design of customer touch points with business strategy. Alignment is created by asking for collaboration among all the specialists working on the brand. [Leer más]

(English) What’s News: Lassoing the Web

(English) A product called Twine, currently in beta testing, aims to help users keep track of online information and make them available for easy retrieval and sharing. [Leer más]

(English) Editor’s Note: A Blurring of Boundaries

Disculpa, pero esta entrada está disponible sólo en English. [Leer más]

(English) Editor’s Note: User and Market Research

Disculpa, pero esta entrada está disponible sólo en English. [Leer más]

(English) Rubes: Early Market Testing

(English) Cartoons from the wild and twisted world of Leigh Rubin, syndicated cartoonist. [Leer más]