Articles about Analítica

Argumentación: Completando los Tests de Usabilidad con la Analítica Web

Analytics graph

El uso de datos cualitativos permite planificar tests de usabilidad y analizar los resultados obtenidos revisando qué partes de su sitio visitan sus usuarios. [Leer más]

(English) Another Research Tool (Book Review)

Book cover

(English) A review of Search Analytics for Your Site by Louis Rosenfeld.
Insights about SSA in a practical, straightforward, and enjoyable, with real-world examples. [Leer más]

(English) Power in Numbers: Measuring Usability with Web Analytics

Image of Google Analytics page

(English) Web analytics provide usability professionals working with websites an opportunity to gain deeper insight into their users and communicate the value of their work. [Leer más]