Articles about Branding

On the Edge: Branding the User Experience

Branding establishes and maintains people’s identification with and “loyalty” to people, companies, products, and services and likely this focus on branding may increase in prevalence. [Read More]

Selling the Sizzle: The Importance of Managing Expectations

Marketing people can be brought to understand that good usability research is an important tool for understanding and enhancing the process of effective marketing. [Read More]

The View from Here: Jazz Brand

Brand-building is aligning the design of customer touch points with business strategy. Alignment is created by asking for collaboration among all the specialists working on the brand. [Read More]