Articles about Ethnography

Unconventional Opportunities for UX: The BRICS and Beyond

Map with Kazakstan

As western culture increasingly values socially minded ventures, user experience professionals can help solve common problems experienced in developing countries. [Read More]

Taking Usability into the Trenches: Importance of Ethnographic Research and Field Testing

Employing a mixed field method that bridges the gap between ethnographic and laboratory approaches may address the need for real world context in product and design usability evaluation. [Read More]