Articles about Persuasive Design

Ask Less, Get More: The Behavioral Science of Limiting User Behavior

Limiting the user's behavior in an application might be an effective ways to encourage this behavior. Limits can motivate users to take action. [Read More]

The Money Machine

iPhone screen

User-centered design. persusive theory, and mobile technology assist in designing a financial application that promotes positive change in behaviors. [Read More]

Motivating Users: How to Integrate Persuasion into Design


Screen image

Persuasion should be a consideration in every design. If people cannot be motivated to use a product, it will ultimately fail. [Read More]

Persuasion Invasion: Using Facebook for Behavioral Change

Wattsup Facebook application

Social media has the potential for generating positive behavior change by influencing us to adjust our behavior to align with that of our peers. [Read More]

And It was Just Right: Stories and Narrative in the Development Process

Constructing stories is designing a complex, multi-dimensional communication. Stories allow us to share the union of our experiences, not just the intersection. [Read More]