Welcome to the UXPA Discussion Forum

Featured

This site is for you, the UX Community, to ask us questions, provide feedback, and tell us  what you want and need from UXPA, and hopefully offer to help out.  The links at the top lead you to different topics of interest where you can read, share, and collaborate on ideas for the new organization, and discuss what you’d like out of UXPA membership.

Please post your comments and questions directly on any page of this site. We welcome all your feedback. If you’d like to contact us directly, email us at feedback@uxpa.org.

We will also be posting answers to your Frequently Asked Questions as they come in.

The UXPA Board is waiting to hear from you!

User Experience looks to the future of science fiction and UX.

This issue of User Experience Magazine explores perspectives on the future of technology, society, communication, and user interaction. In recent years, user experience researchers, designers, and others have shown renewed interest in science fiction media, applying the critical skills of our profession to the implied or stated personas, use scenarios, technology platforms, and cultural/social contexts depicted in modern science fiction.

Science Fiction - 13.2 | June 2013

The articles in this issue explore innovative intersection of UX and sci-fi.

  • Rudy Rucker and Bruce Sterling, provide lively, challenging, and just slightly outrageous speculations in interviews about science fiction, the uses of user experience, and what we might expect in the future.
  • Christina York conducts a field observation about user experience details in the movie Star Trek.
  • Robert Grant considers the storytelling techniques of science fiction media.
  • Patrick Purdy analyzes the back-and-forth linkage between user experience professionals and science fiction writers in advancing knowledge about technology and people.
  • Alex Feinman comments on the nature of futuristic user interfaces from some classic successes and failures in science fiction media.
  • Gerry Gaffney and Masaaki Kurosu both detail the impact of pessimism and optimism in science fiction, helping us to be more sanguine about the future, if we have the courage to look at the warnings present in science fiction media.
  • Tricia Flanagan explores the embodiment of high-technology concepts in wearables as fashion artifacts of the future.

Join us as we explore this interaction in the multi-polar, multi-cultural, multi-platform, multi-context world of the future, as envisioned by past, present, and future writers, designers, and producers of the world’s science fictional user experiences.

The articles in this issue are “members-only” through September 2013. They will become open-access as the next issue is published.

Read this issue of User Experience Magazine (www.uxpamagazine.org)

Session Spotlight: Developing a User Experience Strategy

Today we spotlight one of this year’s 60-minute presentations, Paul Bryan’s “Developing a User Experience Strategy.” UXPA is thrilled to host this session and its companion workshop, “Ingredients of a Successful User Experience Strategy” at this summer’s conference in Washington, D.C.  

Register today for a front-row seat! And here’s Paul to tell us more:

Paul Bryan talks UX StrategyI’m really excited that UXPA is taking such a strong interest in UX strategy this year. UX strategy represents a real growth area in our profession, as customer data sources become both less expensive and more comprehensive, and user experience finds it’s way into the C-suite in the form of program vision, marketplace direction, and long-term multichannel planning. But how can UX leaders and senior professionals prepare for this new stage they find themselves on? That’s what this presentation is all about.

I’ll start the presentation with an explanation of the framework the UX Strategy Group uses when developing a UX strategy foundation for its corporate clients. The framework has 7 components or key ingredients:

  1. Vision
  2. Business strategy alignment
  3. Customer data
  4. Competitive landscape
  5. Behavioral segmentation (e.g. personas)
  6. Experience modeling
  7. Road map

To incorporate UX strategy into your user experience planning you need to first gain a deep understanding of your organization’s go-to-market strategy, including the operating plans, aggregated customer data, and business strategy documents presented quarterly to executives. Next is formulation of a detailed model that represents evolving customer behavior in your industry across devices and life contexts.

While innovators don’t follow the competition, they do need to understand the competitive landscape to ensure that the innovations they’ve been planning actually are still innovative.

Experience modeling involves both current state and future state models. Current state models include entity diagrams, showing a map of the known interactive world, mental models and customer journeys. Future state experience models include storyboards, screen flows, conceptual designs and orchestration of multichannel touchpoints. Experience models need to take into account evolving interactive trends and capabilities, like mobile strategy, social media integration, and the use of location to enhance the experience.

Finally, the experience strategy involves a road map, with an overall vision, prioritized feature set, release planning, and delivery milestones.

It’s a lot to cover in an hour, so hopefully some of the presentation attendees will also be in the workshop I’m giving on the same topic to continue the conversation.

I really appreciate the UXPA giving me this chance to give its attendees a foretaste of the UX STRAT 2013 conference in September in Atlanta, where UXPA representative Ronnie Battista will be speaking on a related topic.

I hope to see you on Thursday July 11 in my UX Strategy presentation, and possibly the UX Strategy workshop as well!

Session Spotlight: CARD

Today, we spotlight yet another of the amazing tutorials being held at UXPA 2013 in Washington, D.C.! In their full-day tutorial, “CARD: A Collaborative Tool for Rapid Task Analysis and Design,” Len Conte, Mark Ainscow, Debbie Cook, Stephen Reinach, and Lissa Story will give UXers another reason to use their favorite tool – the sticky note. (Need I say more? You can go ahead and register right now.)

If you haven’t seen their video on the subject, you should. In the meantime, let’s get more from the proverbial horses’ mouths. (Except Len, apparently. I’m sure he didn’t approve this message.)

Using CARD and sticky notes to unstick your design process

Eight hundred and ninety bucks is a big fat wad of cash to spend for a bunch of people showing you how to arrange sticky notes.  In fact, if I was trying to persuade you to embark on such a strapping undertaking, the last thing I’d do is tell you to spend eight hundred and ninety bucks on something so ridiculous as listening to a bunch of people telling you how to arrange sticky notes.

The Card Method

But, this year’s UXPA Conference organisers saw something interesting in what we were doing.  They were so interested that they thought it warranted the price tag.

Maybe conference organisers just love Len Conte’s puns.  I think providing Len a professional platform for his sense of humour is just encouraging him. Seriously, having CARD represented by a ‘Cod’ just because that’s how we say CARD in Boston leaves…well, let’s just leave it at that.  And when I say that’s how “we” talk, I mean Len.

Maybe it’s because we use different coloured sticky notes to represent a workflow.  Not only do we use yellow (for workflow steps), but we also delve into pink (for pains), and, if we get really fancy, blue (for solutions).  That’s right, blue sticky notes! And they’re not just rectangular either; we spare no expense – we use diamond-shaped sticky notes too (well, squares that are turned a bit to become diamond-shaped…clever, eh?).

It might be because we show you how to get team members engaged and bought into the research and design process.  Who’d have thought that getting team members to place sticky notes in a straight line would get them so excited about user-centred design, so much so that they want to do it all the time?  In fact, now they want to meet customers, listen to them, and talk to them.

Maybe the UXPA reviewers saw how we completely integrated developers, documentation writers, and marketing folks into the process, and how we now all design together to get complete ownership over the process and the outcome.  It’s a complete love fest!

Maybe the reviewers were intrigued by our case study showing how redesigning, refining, and ultimately simplifying complex workflows reduced customer calls to our support team.  And how we’ve actually saved the company a boatload of money!   At an estimated $14 per call, that’s just 63.57 calls before the method pays for itself.  That’s less than 4 hours for many organisations!!!

Now that I think about it, this tutorial should cost way more than eight hundred and ninety bucks.  But, you know, Len’s puns kind of balance it all out.

Anyway, what are you waiting for?  Check out the preview video here and sign up today for our CARD tutorial before everybody wants a piece.

Session Spotlight: Moderator’s Survival Guide: Techniques for Handling Common, Tricky, and Sticky Situations During User Research

Today’s Session Spotlight features another of this year’s amazing Tutorials. In this evening tutorial, Fiona Tranquada and Donna Tedesco take you beyond your standard moderation skills, into the crazy real world of those participants and situations and how to deal with them. (A favorite from my own career? The participant who told me the whole, horrifying story of how his tiny, helpless kitten ate – and passed – a shoelace. Really.)

So if you’re new to moderating usability tests, let Fiona and Donna arm you with the skills you’ll need for these inevitable hairy situations. And if you’ve been around the block a few times, come to learn what you can to get ready for the next one. Register today!

And now, Fiona and Donna:

Donna Tedesco and Fiona TranquadaYou’re moderating a user research session when one of the following happens:

  • Your participant begins flirting with you.
  • The prototype changes in the middle of the session.
  • An observer interrupts and starts yelling at the participant.
  • The fire alarm goes off.

What do you do?

The right answer depends on the situation, your participant’s comfort level, your comfort level, as well as your ethical obligations. However, there are guidelines that you can follow to ensure an appropriate and effective response. Our tutorial will teach you these guidelines, increase your confidence in your moderating technique, and prepare you to handle any kind of situation – no matter how awkward or complicated – that happens while you moderate.

Moderating is a skill that many practitioners don’t think about too closely. Yet moderating requires excellent interpersonal skills and the ability to think on the fly. We’ll begin by reviewing the fundamentals of moderating, focusing on your responsibilities, your behavior, and your tone. These fundamentals will cover important tidbits for all kinds of one-on-one user research, in-person and remote, including:

  • Usability studies
  • Interviews
  • Contextual inquiry / field studies

You’ll get a chance to practice your moderating technique with other attendees and receive immediate feedback.

We’ll then talk about handling situations – worst-case and otherwise – that occur while moderating. This section will include how to balance the sometimes-competing needs of your participant, your research goals, and your organization. You will also learn how to:

  • Use best practices to identify the most appropriate response for your situation
  • Make sure that your behavior is not creating or magnifying a situation
  • Identify when it makes sense to end a session early instead of trying to continue
  • Appear cool and collected even if you’re stressed!

A series of role-playing exercises will help you practice these guidelines in a safe space. You’ll leave the tutorial with tips that you can put into practice immediately to be a more confident and capable moderator.

We hope you can join us!

UXPA DC Keynote Speaker: Navi Radjou Talks Collaboration for Innovation

This year we’re taking a slightly different approach to the keynotes.  We want to create more shared experiences, more opportunities to have conversations in the hall about that controversial topic or that great speaker.  So we’re having a keynote speaker every day of the main conference (that’s 3 total!).  And we’re very excited to announce the first of these three awesome speakers.

Navi Radjou

Navi Radjou, Keynote speaker at UXPA DC!

Bestselling author and growth strategist Navi Radjou will share his unique perspective on innovation with his keynote address, Frugal Innovation: Collaborating to Innovate Faster, Better, Cheaper, at 9a.m. Thursday morning on July 11th.  As the leading voice on “frugal innovation”, Navi will share strategies for collaborating with third-parties in order to innovate and grow when resources are slim.  His experience working with resource-strapped firms in emerging markets like India, China, and Africa has moved him to conceptualize the “frugal innovation” paradigm and help firms all over the world leverage it for continued growth, even in a struggling economic climate.

With a Masters degree in information systems from Ecole Centrale Paris and graduate study at Yale School of Management, Navi brings his expertise in business innovation to Judge Business School at University of Cambridge as a fellow, and to many Fortune 500 firms, like Microsoft, IBM, and SAP through his independent consultancy.  A prolific writer, Navi is the coauthor of Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth and also publishes his thoughts on design innovation weekly in the Harvard Business Review blog.

Navi’s keynote will help business leaders, entrepreneurs, and UX professionals alike will learn how to identify and seize opportunities for innovation and growth through collaboration.  Don’t miss this exciting session!

Written by Emily Bowman, UXPA 2013 Marketing Committee

And from the Chairs…

Keep checking our Featured Speakers page for more updates and information on conference keynotes!

UXPA + Students = BFF

UXPA loves students.  UXPA needs students.  We love and need the energy, innovation, fresh perspective, and new thinking that students bring to the profession.  And so UXPA wants to have a long-term and very appropriate relationship with students: we want to support your career development, we want you to attend our conferences, we want you to be life-long members of UXPA.

So how can we woo you into meeting us for a good time?

The Hero Student Scholarship was created to support students in UX-related areas of study by providing financial support that can enable them to attend this year’s conference in Washington, DC (free registration + travel stipend!) as well as providing them a free membership to UXPA International.

Students can apply by providing basic info about themselves and by answering the following questions in some digital manner:

  • What drew you to the field of User Experience?
  • Why are you pursuing a degree in this field?
  • What do you expect to gain from and contribute to the DC event?

This fantastic opportunity wouldn’t be possible without the support of our sponsors, PayPal and Walmart, who understand the importance of investing in the future of UX.

paypal walmart labs logo1

Applications close IN TWO DAYS (on May 24 at midnight Eastern Time).  Winners will be announced June 1, so don’t hesitate!   This is your opportunity to learn more about UXPA AND kickstart your career by attending a premiere networking event in the profession.

Dr. Susan M. Dray Receives Fulbright Award to Panama

Dr. Susan M. Dray, President of Dray & Associates, Inc., has been awarded a Fulbright  Scholar grant to teach and do research at the Technological University of Panama during  the 2013-2014 academic year, the United States Department of State and the J. William  Fulbright Foreign Scholarship Board announced recently.

susanDray will lecture, do research and build bridges between academia, industry and  government in Panama, as well as  throughout the Latin and South American human-­centered design  community.

Dray is a consultant specialized in doing field research for her clients. She played a huge  early role in the development of the discipline of human-­‐ entered design, particularly  adapting field research methods for use in product development, from shaping  fundamental product concepts and strategies to interaction design. She has taught  thousands of people about field research, has worked in 25 countries and has a long list of  publications, honors and awards.

She is one of approximately 1,100 U.S. faculty and professionals who will travel abroad  through the Fulbright U.S. Scholar Program in 2013-­2014.

The Fulbright Program is the flagship international educational exchange program  sponsored by the U.S. government and is designed to increase mutual understanding  between the people of the United States and the people of other countries. The primary  source of funding for the Fulbright Program is an annual appropriation made by the U.S.  Congress to the U.S. Department of State, Bureau of Educational and Cultural Affairs.  Participating governments and host institutions, corporations and foundations in foreign  countries and in the United States also provide direct and indirect support. Recipients of  Fulbright grants are selected on the basis of academic or professional achievement, as  well as demonstrated leadership potential in their fields. The Program operates in over 155  countries worldwide.

Since its establishment in 1946 under legislation introduced by the late U.S. Senator J.  William Fulbright of Arkansas, the Fulbright Program has given approximately 310,000  students, scholars, teachers, artists, and scientists the opportunity to study, teach and  conduct research, exchange ideas and contribute to finding solutions to shared  international concerns.

Fulbright alumni have achieved distinction in government, science, the arts, business,  philanthropy, education, and athletics. Forty-­‐four Fulbright alumni from 12 countries have  been awarded the Nobel Prize, and 81 alumni have received Pulitzer Prizes. Prominent  Fulbright alumni include: Muhammad Yunus, Founder,  Grameen Bank, and 2006 Nobel  Peace Prize recipient; Juan Manuel Santos, President of Colombia; Lee Evans, Olympic  Gold Medalist; Rita Dove, former U.S. Poet Laureate and 1987 Pulitzer Prize in Poetry  recipient; Riccardo Giacconi, Physicist and 2002 Nobel Laureate; Amar Gopal Bose,  Chairman and  Founder, Bose Corporation; Renee Fleming, soprano; Jonathan Franzen,  Writer; and Daniel Libeskind, Architect.

Fulbright recipients are among more than 40,000 individuals participating in U.S.  Department of State exchange programs each year. For more than sixty years, the  Bureau of Educational and Cultural Affairs has funded and supported programs that seek  to promote mutual understanding and respect between the people of the United States and  the people of other countries. The Fulbright U.S. Scholar Program is administered by the  Council for International Exchange of Scholars, a division of the Institute of International   Education.

For further information about  the Fulbright Program or the U.S. Department of State’s  Bureau of Educational and Cultural Affairs, please visit our website at  http://fulbright.state.gov or contact James A. Lawrence, Office of Academic Exchange  Programs, telephone 202-­‐632-­‐3241 or e-­‐mail fulbright@state.gov.

Session Spotlight: Research Methods Roulette

Yet another of the amazing Tutorials at UXPA2013 comes from Susan Mercer and Dan Berlin. In Research Methods Roulette, you’ll gain key insights into which UX research methods should be applied under which circumstances. 

Interested in this tutorial? Register now! (As of this writing, there are still a few early bird slots left!)

And now, Susan and Dan:

Susan Mercer and Dan BerlinWhat are your go-to methods for user research? If you’re like many of us, you rely heavily on interviews and moderated usability tests. But are those methods going to give you the information that you need? Or are there other methods out there that are better for your particular project?

Are you trying to uncover new insights into how prospective users perform certain tasks today? Contextual Inquiry might be a better method than interviews. Are you trying to understand the context in which customers use your mobile application for payments in retail environments? Ethnographic observation is likely a better method than in-lab moderated usability testing.

The key is to understand your project goals, and from that, you can pick the right research tool for the job. In our tutorial, Research Method Roulette, Susan Mercer and Dan Berlin of Mad*Pow will review different research techniques, discuss when they are applicable, and convey the best practices for conducting the different types of research.

In our full-day tutorial, we’ll cover various types of research methods – their pros, cons, and for what situations they’re best suited:

  • Ethnography
  • In-depth interviews
  • Surveys
  • Diary studies
  • Contextual inquiry
  • Collaging
  • Card-sorting
  • Focus groups

We’ll then take a deep dive into different types of usability studies:

  • In-person, moderated
  • Remote, moderated
  • Asynchronous, unmoderated
  • Desirability studies
  • Eye-tracking and biometrics

But don’t worry – this won’t be a full day of boring lecture! We have several activities planned for attendees to select and plan their own research studies for different situations. This gives you a chance to put in action what you’ve learned and get some experience that you can take back to the office.

The final part of the tutorial will cover research best practices – all the things that will help turn a challenging project into a smooth-running one:

  • Ethics
  • Documentation
  • Recruiting
  • Client management
  • Note taking
  • Study moderation
  • Qualitative and quantitative analysis
  • Reporting

Our goal is to provide an information-packed tutorial to give new practitioners a head start in facing research projects, and to provide some new perspectives to more experienced practitioners. Most importantly, we want attendees to learn how to choose a research method for their project – no matter what the situation.

We hope to see you there!

Flight is booked. Ready for UXPA 2013!

7159044411_4e24afbf5cAre you making your travel plans for UXPA 2013 in Washington, DC?  I know I am, and I registered with one of the precious few Early Bird special rates left .  This will be my fourteenth (consecutive) UXPA conference, dating back to 2000 in Asheville, NC, and I can’t think of a year when I’ve been more excited to go.  The theme, Collaboration, is so integral to everything that UX is about.  Every day we collaborate with our users, with developers, with product management, and with our UX colleagues.  UX professionals have truly become the conduit that product and service development projects center around.  Our ability to move fluidly through all of the phases of the development lifecycle, and to collaborate with every type of stakeholder, has been noticed by leaders in nearly every industry.  We are making inroads in medical devices and informatics, in mobile development, in gaming and playtesting, and in the design of end-to-end customer experiences.

7344256972_849664b119_c

While I’m of course excited about all of the great learning experiences that the conference will bring, I’m most excited about the networking opportunities.  I’ve met so many awesome UX practitioners over the years, and I’m able to call on that network of peers for professional development, for advice on a design, or just to go grab a drink and talk about UX.  I think that what makes UXPA better than any other professional conference in our field is that it gives so many opportunities for our community to get to know each other, to work on things of common interest, and to build our personal and professional networks.

DCI’m also looking forward to being in Washington, D.C., and inviting our international peers to our Nation’s Capital.  The conference is right on the heels of July 4th, so I’m sure the city will be in a very festive mood.  The conference hotel puts us in Dupont Circle, which is easy walking distance to some of the best restaurants in the World, from every locale in the World!  A few Metro stops away are the Smithsonian museums, the National Mall, the Capitol Building, the White House, and the Washington Monument.  For sight-seeing enthusiasts, Washington, D.C. is a great place to visit.

Finally, I’m looking forward to sharing all of the great things that UXPA is working on.  Our new website will be going live.  Our online version of UX Magazine HAS gone live (as of this week!).  We are planning for our other 2013 conference in Shanghai in collaboration with UXPA China in November.  We will be rolling out our mentoring program, announcing a number of strategic partnerships, debuting a number of Special Interest Groups, and finally, introducing our new membership model and dues structure.  This will offer a set of compelling, comprehensive, and meaningful benefits that make sense for UXPA members worldwide.

I hope to see you all at UXPA 2013.  Please come up and introduce yourself!

RichGunther_001

Rich Gunther
President, UXPA International
rich.gunther@uxpa.org