About Christina York

As 2013 conference co-chair, I'm one of the many people that will be working to create a great UXPA conference experience for you.

UXPA + Students = BFF

UXPA loves students.  UXPA needs students.  We love and need the energy, innovation, fresh perspective, and new thinking that students bring to the profession.  And so UXPA wants to have a long-term and very appropriate relationship with students: we want to support your career development, we want you to attend our conferences, we want you to be life-long members of UXPA.

So how can we woo you into meeting us for a good time?

The Hero Student Scholarship was created to support students in UX-related areas of study by providing financial support that can enable them to attend this year’s conference in Washington, DC (free registration + travel stipend!) as well as providing them a free membership to UXPA International.

Students can apply by providing basic info about themselves and by answering the following questions in some digital manner:

  • What drew you to the field of User Experience?
  • Why are you pursuing a degree in this field?
  • What do you expect to gain from and contribute to the DC event?

This fantastic opportunity wouldn’t be possible without the support of our sponsors, PayPal and Walmart, who understand the importance of investing in the future of UX.

paypal walmart labs logo1

Applications close IN TWO DAYS (on May 24 at midnight Eastern Time).  Winners will be announced June 1, so don’t hesitate!   This is your opportunity to learn more about UXPA AND kickstart your career by attending a premiere networking event in the profession.

Hard Choices

So we got a lot of great submissions for the UXPA conference in DC this year.  A lot.  316 to be exact.

These submissions have all gone through blind peer review.  We aimed to have every submission reviewed by 5 reviewers, but settled for 3.

We’ve made the first draft of the conference schedule and sent out acceptance/rejection letters to all those great people who submitted proposals. The overall acceptance rate was approximately 26%, and some categories were even lower (presentations were closer to 15%).

This is the hard part of the job – turning away some great proposals that would have been amazing in our program.  So why do we do it?  And how do we make those decisions?

Here’s a little peek behind the curtain…

We believe in blind peer review.  So we rely on the recommendations of the reviewers, the scores they give, and their comments about a proposal.  This is hard to do after the fact when we see the names and say, “Oh! That’s so-and-so!  They are AWESOME! I don’t want to reject them.” But for blind peer review to work, we can’t let names/reputations cloud our judgment.  We have to trust. And we have to remember that UXPA has never been just about a name  – we’ve always tried to be about good, practical talks that will help people with their career/work/job.  So how do reviews work?  Reviewers receive “sanitized” submissions (meaning all trace of identity removed) and they rate the submissions across several categories on a 1-5 scale, with 5 being the most positive rating.  The overall numeric average of ALL submissions was 3.73. (highest 4.92, lowest 1.72) For accepted submissions, the average was 4.09 (highest 4.92, lowest 2.98). For rejected submissions, the average was 3.60 (highest 4.83, lowest 1.72). 108 submissions were rated 4.0 or higher, and we only accepted 85 submissions.  Tough choices.

submissions2013

A cool chart Danielle made illustrating the above numbers.

We believe in a balanced program.  This is where the conference committee has to make some hard choices.  If the top five best reviewed talks are all about agile, should we offer a skewed program that has a lot of agile talks and perhaps lacks in another area?  Sometimes we have to reject perfectly good proposals because we have “too much of a good thing”.  For example, this year we had a lot of submissions on usability studies, agile, and accessibility that were recommended for acceptance.  So many, that these three topics could have easily taken up the entire program.  We had virtually no submissions recommended for acceptance on information architecture, content strategy, or UX strategy.  So we used the scores to pick out the best of the usability, agile, and accessibility submissions and left some room to accept other great submissions on a wider variety of topics.

We don’t believe in creating idols, icons, or heroes.  So if one person submitted 4 great talks, all of them recommended for acceptance, we might not put them all in the program.  First, we don’t want to do that to someone – giving presentations is hard work and very draining.  I don’t care what anyone says: no one wants to present four talks in three days.  And we find that the quality of the later talks can generally suffer as the energy-level of the presenter wanes.  But we also don’t want to be seen as putting any individual out there as “the face of UXPA” or “the poster child” for a specific topic.  So you may see some names twice in the program: they earned it.  They submitted multiple great proposals.  But you won’t see them three times.  We’ve got to draw the line somewhere!

We only have so much space.  We don’t want to run a ten-track conference that costs thousands of dollars to attend.  We don’t want to create a monstrous event where you are unlikely to run into half the people at the conference or where you miss 95% of the talks because you can’t physically attend everything.  We do want to make choices difficult for our attendees: choosing a session should be hard because they should all be good.  So that means we simply had to reject some submissions that had been recommended to be accepted.  There wasn’t enough room.

We support both advanced practitioners and those just starting out in the field.  Because of this, we need to make tough choices regarding program offering.  We need to ensure we have a well-balanced fundamentals program and we need to have a diverse and interesting offering for the “veterans” of our field.  Sometimes we can ask a submitter to alter their topic to meet the needs of a specific audience, but sometimes a topic just doesn’t fit into the need for either audience.

So that’s how you ended up with your program.  It’ll be up on the website shortly and registration will be open.  Our early bird rates are fantastic, but they’re limited to the first 200 people.  When you peruse our schedule, know that it was put together with love, sweat, and the hopes and dreams of the entire conference committee.  We’ll be adding our keynotes and a few other featured speakers over the next month or two, so keep checking for new and exciting additions to the program.

Registration opens this month, stay tuned for details.

We look forward to seeing you in DC!

Christina and Danielle

 

 

6 Goals and a Conference Theme

So submissions are open for the 2013 UXPA conference in DC.
The theme is collaboration.
And you haven’t submitted a proposal yet.

Hm.

You know that submissions close February 6th, right?

What can we do about that?  Maybe the theme seems too broad or too generic.  Maybe it’s not inspiring enough.  Maybe you have laundry to do and don’t have time to put your thoughts together.  Or maybe you just need a kick start.  So let’s talk about what was in our heads when we put “collaboration” out there as the conference theme…

6 Goals of the theme:

1Enrich the practice of UX with perspectives from other professions.
Related fields like marketing, visual design, technical writing, etc. can teach a lot about aspects of business, problem solving, and organizational skills.   Learning how other professionals deal with similar problems can be really inspirational!

2Engage the experts by diversifying content
The most common lament heard at conferences from folks with a few years under their belt is that “there’s no new content” or “I’m already an expert in that topic”.  We want to encourage stimulating thought, new connections, and creative ideas from seasoned professionals by offering new and different perspectives to rev up those synapses.

 

Generate new and interesting types of proposals
We really want anyone who attends the conference to come away with practical tools, tips, and guidelines to be successful in their work.  But we also want people to be inspired and feel like they were part of something a little bit innovative.  I don’t know what these interesting and new types of proposals are (duels, debates, tandem presentations, group perspectives, joint presentations with other professions…) – that’s up to you to push the boundaries in your submissions. What have you never seen before that you’d like to see?

4Start reflecting the diversity of the profession and the real-life situation that UX professionals work in.
No one works in a vacuum.  We work with engineers, designers, marketing gurus, business analysts, copy writers, editors, CEOs, product managers, clients, end users, financial wizards…the list goes on.  What have we learned from them?  What can they learn from us?  How can we turn how we live every day into a better way of working tomorrow?

Diversify our attendees
If we have more diverse content we might appeal to more diverse people and professions.  If we have a more diverse mix of people, we might improve networking, build relationships, and get more people interested in what we do. Just sayin’.

 

Be broad enough to serve across cultures and languages
This theme isn’t just serving the DC conference.  It is also at the heart of the theme for the UXPA conference that will be taking place in Shanghai in November of this year.  That conference is being planned in conjunction with UXPA China and UXPA Asia members.  It is a collaborative effort to partner with User Friendly (an already wildly successful UX conference!) and create a shared experience across continents by potentially sharing speakers, tools, and resources. So the theme has to work on many levels!

Ok.  So those were 6 goals around the conference theme of collaboration.

Trust me. There are more than 6 thoughts in our head around the conference theme.  This is just food for thought.  What other good can we do with a theme of collaboration?

We look forward to seeing your fun/insightful/earth-shattering/practical/cool/enlightening/educational proposal! (So submit, already!)

Christina & Danielle

Drumroll, please…

bullhornWe’re really excited to begin sharing details about the first of UXPA’s two 2013 conference events!

Washington, DC will be the location for the first event. Specifically, the event will be held July 9-12, 2013 at the Washington Hilton, a newly-renovated, contemporary, urban retreat near DC’s most sought-after neighborhoods. We think the location is going to make for a fantastic experience, with great space, great food, and great entertainment opportunities. We are especially excited to work with a strong local team that has held the successful User Focus conference in DC for several years.

And because making announcements is so fun, we’ve just got to share the theme for the event – Collaboration. We imagine just about every UX professional can relate to the need for collaboration both within the UX profession and with people outside our profession. Since the 2013 conferences will be heavy collaborations with other events, we thought this theme especially fitting.

While we are working hard to organize an exciting event, we know the real value for everyone is in the program content. We anticipate the official Call for Proposals will go out sometime in November, so start thinking about your submissions now and also consider signing up to review others’ submissions.

Finally, watch this space for more information about both the DC and China conferences! In the meantime, if you have a thought or suggestion or would like to volunteer to help in any way, please email chair2013@uxpa.org.

More to come!

Christina and Danielle

This is no easy chair: UXPA 2013 Conference Planning

When Amy Kidd asked me to be her co-chair for 2012, I was really excited.  Nervous, but excited.  I had no idea what it would take.  But I knew she would help me along.  After all, Amy already had a year of chairing under her belt.  But every conference is unique: different locations pose different challenges, and changes to the association and conference model compound the uniqueness.  So when the 2012 conference was done, I began to panic.  Who would be my copilot?  And what did I learn during my experience with Amy that would help me select a co-chair?

I knew I needed someone: planning two major events on two continents in one year AS A VOLUNTEER is a crazy undertaking.  I knew I would have amazing leadership from Cory Lebson (DC) and Jason Huang (China).  I was also relieved that Nicole Tafoya would continue to bring her expertise to the planning.  But I needed someone to provide a continuum across both events: to plan together, to learn together, to commiserate and to celebrate.  I needed someone to lead for the future. I also needed someone whom I trust, respect, and who can deal with my personality for a year of intensive work.

Enter Danielle Cooley.

A picture of Danielle Cooley that I stole from LinkedIn.

 

 

 

If you’ve met, worked with, or in any way engaged Danielle, you know that I made an awesome choice (if I do say so myself).  Danielle has been a committed member of our association, a supporter of our profession, and has dedicated a lot of her time to both participating in conferences (presentations, facilitating workshops and conducting tutorials) as well as organizing conferences (running local events, volunteering with UXPA).  Danielle knows UX.  Danielle knows people.  And I’m lucky that I get to work with her this year.

We’ll be building out the conference committee soon, so if you’re interested in helping build UXPA, creating an amazing conference experience, or working with Danielle or me, please contact us: chair2013@uxpa.org or tweet it out: @uxpa_int. We’d love to work with you.

Welcome, Danielle! We’re lucky to have you!

Christina

By the way…

If you’re curious about your 2013 UXPA Conference Co-chairs, here’s our very snoopable online presences:

Danielle – @dgcooley ; http://www.linkedin.com/in/dgcooley

Christina – @UXtina ; http://www.linkedin.com/in/xtinayork