Today, we spotlight yet another of the amazing tutorials being held at UXPA 2013 in Washington, D.C.! In their full-day tutorial, “CARD: A Collaborative Tool for Rapid Task Analysis and Design,” Len Conte, Mark Ainscow, Debbie Cook, Stephen Reinach, and Lissa Story will give UXers another reason to use their favorite tool – the sticky note. (Need I say more? You can go ahead and register right now.)
If you haven’t seen their video on the subject, you should. In the meantime, let’s get more from the proverbial horses’ mouths. (Except Len, apparently. I’m sure he didn’t approve this message.)
Using CARD and sticky notes to unstick your design process
Eight hundred and ninety bucks is a big fat wad of cash to spend for a bunch of people showing you how to arrange sticky notes. In fact, if I was trying to persuade you to embark on such a strapping undertaking, the last thing I’d do is tell you to spend eight hundred and ninety bucks on something so ridiculous as listening to a bunch of people telling you how to arrange sticky notes.
But, this year’s UXPA Conference organisers saw something interesting in what we were doing. They were so interested that they thought it warranted the price tag.
Maybe conference organisers just love Len Conte’s puns. I think providing Len a professional platform for his sense of humour is just encouraging him. Seriously, having CARD represented by a ‘Cod’ just because that’s how we say CARD in Boston leaves…well, let’s just leave it at that. And when I say that’s how “we” talk, I mean Len.
Maybe it’s because we use different coloured sticky notes to represent a workflow. Not only do we use yellow (for workflow steps), but we also delve into pink (for pains), and, if we get really fancy, blue (for solutions). That’s right, blue sticky notes! And they’re not just rectangular either; we spare no expense – we use diamond-shaped sticky notes too (well, squares that are turned a bit to become diamond-shaped…clever, eh?).
It might be because we show you how to get team members engaged and bought into the research and design process. Who’d have thought that getting team members to place sticky notes in a straight line would get them so excited about user-centred design, so much so that they want to do it all the time? In fact, now they want to meet customers, listen to them, and talk to them.
Maybe the UXPA reviewers saw how we completely integrated developers, documentation writers, and marketing folks into the process, and how we now all design together to get complete ownership over the process and the outcome. It’s a complete love fest!
Maybe the reviewers were intrigued by our case study showing how redesigning, refining, and ultimately simplifying complex workflows reduced customer calls to our support team. And how we’ve actually saved the company a boatload of money! At an estimated $14 per call, that’s just 63.57 calls before the method pays for itself. That’s less than 4 hours for many organisations!!!
Now that I think about it, this tutorial should cost way more than eight hundred and ninety bucks. But, you know, Len’s puns kind of balance it all out.
Anyway, what are you waiting for? Check out the preview video here and sign up today for our CARD tutorial before everybody wants a piece.