We welcome your ideas! What is your future vision for UXPA Publications? Would you like to be a part of our publications? Tell us about it. Please use this page to share your ideas and requests with us, or email us directly at publications2012@uxpa.org
UXPA is currently publishing:
- UX (User Experience) Magazine
- JUS (Journal of Usability Studies)
- Poster (in the process of being redesigned)
- Social Media posts
- Newsletters and other virtual mailings
The Pubs team has been discussing how we can use social media to let people know about publications – when they come out, how to contribute, encouraging/receiving feedback (esp. problems), etc. What would be your suggestion as to what to do and how?
Do it! I always look forward to my copy of UX magazine but it always seems like a random surprise when I get it, then I really want to talk about the articles but have no one to turn to. The experience needn’t begin and end at the arrival of the print magazine
I would say start small with social media if you don’t have a lot of manpower. Most people wanna dive into everything at once and can’t support it all. Start out with one platform and build a following – I would go with a Facebook page because if you don’t tweet often you get lost in the stream.
Announce your theme and what your topics are as you hit on them, announce when the mag goes to press, announce when it’s mailed. Post snippets from the articles and ask thought-provoking questions – space out this content, even if it means creating it all at once and then having a calendar of facebook updates.
Just my thoughts. Good luck and I’m super excited!
Hi Lynda,
Your advice about is brilliant. Thanks for that. I am hearing esp. your suggestion to start small In our enthusiasm. I’m afraid that I (and many others on the team) may want to bite off everything – instead of focusing on one thing and doing it well.
There’s currently a UPA FB page that will soon become (well, sort of) a UXPA page. Are you part of that? (If not, and if you would like to be, we’d love to add you!) Would that be where you’d expect to see these announcements? Or on a Publications-specific page? We’re wrestling with this kind of thing right now.
We’re very excited to hear you look forward to getting UX magazine, and that you’d like to interact with authors and content! Thanks again for your great comments!
–Susan
(Sorry to get your name wrong, Lydia! Guess I really *do* need those new glasses after all. But what I said remains – you’ve made some excellent suggestions – thanks so much!)
Susan,
Congratulations to you and all other editors for publishing the first UX Magazine online. It is more convenient to have the online version. KUDOs to the entire publishing team for wonderful job.
Thanks,
Rajesh
Another question is the name for the Journal of Usability Studies — should it now be re-branded as well? Something like the JUXS? Journal of User Experience Studies? The charter of JUS is much broader than just usability studies.
I am starting to establish the UX strategy to be applied in the digital products of my company. I am trying to find a benchmarking to check how much other companies are spending with UX. In addition an idea of the investment velocity. Do you have any documentation about these points that you can share?
Thanks in advance
Hi Alexandre,
Thanks for your interest and your question. That kind of specific question is better answered elsewhere, however. I’d suggest you consider joining the LinkedIn UX Strategy and Planning group. There are more than 2000 people in that group and there are quite lively conversations there. You’ll have the chance to get a variety of answers that should help you as you go about creating the UX Strategy that is right for your own company.
And when you figure that out, be sure to let that group (and us) know whatever you can so others can learn from you too. That’s what makes this organization so wonderful – the sharing and support we give each other.
Thanks again for your question – and for being part of UXPA!
–Susan
I think Publications should suport local chapters more.
Old school example: Send copies of UX Magazine to local chapter leaders so they can distribute them to local members who are not “international” members. Expensive, but an example of something that could be considered.
Probably better example: Build some infrastructure to make it really easy for each local chapter to publish their own (monthly) newsletter. They sign into some system and there is a pool of “international” articles available (written by people in other parts of the world, written for UX mag, whatever) – they choose the ones their local members would be most interested in. They add some of their own local articles (which could be picked up by other local chapters) and some of their own news and hit “send”.
The local chapter gets a great service for their local members, with out a lot of effort. UXPA builds up a collection of “grass roots” content, making it easier to do other publications. Turn the best “local newsletter articles” into a UX Mag article, or a JUS paper.
What it would take to do this? Some infrastructure, but there must be some start up or other software that provides a publishing platform like this. It would require a team of “curators” – people encouraging others to write articles (“hey, I loved your blog entry, turn it into a UXPA newsletter piece, won’t take long”.). Someone helping local chapters to do their part – encouraging them, giving them some tips (“There is a voting usability article in the newsletter pool, and I know your local members would be interested since you had a talk about it last month”). Or the reverse – “That looked like a great voting usability talk last month, could you help your speaker turn that into a UXPA newsletter article?”. And of course it would take a commitment from the local chapter leaders to use it to make newsletters.
But that is just 1 idea – I think the more important change is having a Publication strategy that has local chapters as a key part. (Because I think local chapters should be a key part of ALL UXPA strategies.)
These are great ideas, Keith! Thanks so much! We’ve been thinking about a social media strategy – it seems that it might tie right into something like this.
I really *love* the idea of having every UXPA strategy include local chapters! Would you like to work with the Publications team to sort out how this might work? We’d love to have your ideas – but regardless of whether you have the time for that or not, thanks so much for sharing these ideas.
And thanks for being a part of UXPA! It is people like you who will make the organization flourish going forward. I’m so excited to get to work with you again – in whatever capacity works for you!
Yes, I would not comment here (e.g., complain) without also being willing to help. So yes, I would be happy to work with the Publications team to figure out the role of local chapters in their strategy. But I would hope there is an larger local chapter strategy – I would hate for Pubs to have 1 strategy for local chapters but another part of the org, like Events or Professional Development or Member services to have a radically different strategy. For example, the Pubs team is doing great things with local chapters but none of the events are coordinated with them or none of the professional development is in sync with what the local chapter leaders are doing.
My personal preference is to help with defining the larger role of local chapters – then Pubs & Events & PD & such can work from that uber strategy.
That makes total sense, Keith. We definitely do *not* want there to be different strategies vis-a-vis local chapters by different areas such as Pubs, etc. I agree that it makes sense to start with the uber-strategy for local chapters and then fold in the other areas. And I think you would be a natural at defining the strategy for local chapters at the broader level.
So THANKS! We’ll be in touch very soon – and if it’s not soon enough for you, please ping me directly and I’ll light a fire (though I really doubt this is going to be needed)
Kudos to the Publications team on getting UX online! It’s gorgeous – and the translated abstracts are fabulous. Thank you so much to all of you for making this happen so beautifully (accessibly and usably too!)