For this week’s Session Spotlight, we focus on one of our fabulous workshops! Workshops are 3-hour working sessions in which attendees and a facilitator work collaboratively on a problem or technique. Attendance is limited to maximize the interaction, and workshop facilitators choose attendees based on pre-conference activities specific to each workshop. Interested in exploring this year’s workshops? Check them out in the 3:00 timeslot on Thursday afternoon.
And now, Lija Hogan shares more information about her workshop, “Perspectives on Design Patterns: Recognizing the tradeoffs in commonly used approaches.”
UX designers never work in a vacuum. We collaborate with graphic designers, SEO specialists, developers, content managers, subject matter experts, and a variety of others to craft stellar user interactions. Often, due to resource or time constraints, all of these roles are not covered on project teams or are only consulted at a single point in the process when it would be optimal to be involved over the life of the project. This sometimes means that the vital input these practitioners would have is missing in the final product and that has a negative impact on the quality of the user experience.
I often wish that I could set aside an entire day each week just to read all of the new material produced in a week’s time across the SEO, information architecture, content management, UX, graphic design, and search disciplines among others. It’s impossible to know everything about everything, especially at the rate of change that we’re currently experiencing in the mobile setting. I would love to explore the possibility of creating a resource that brings together the perspectives of practitioners across UX-related disciplines that helps provide insight into the pros, cons, and considerations associated with the common design patterns that many sites use.
For instance, we see many sites that are moving toward using tabs to house content on a single page:
This approach has SEO implications because, depending on how the page is architected, search engines will index it quite differently.
Solution 1 – Content on each tab stands on its own and should be ranked individually – a separate listing on a SERP.
Solution 2 – Content that appears on each tab does not stand on its own and should be regarded as being from a single source – a single listing on a SERP.
Additionally, it might be best to use to use solution 1 if you are designing for a content site, and solution 2 if you are designing for an ecommerce site. From a content perspective, it might be useful here to discuss what types of information structures best facilitate comparison. See what I mean?
During the workshop, I’d like to start a discussion around what practitioners feel might be the most crucial things to know. For example, which disciplines are the most sensible to cover? What level of detail would be best? Does it make sense to examine the mobile platform first, or web? What level of granularity would be most appropriate – elements of a page, or an entire logical page? Would it be best to start with a website and work up to a book?
Register today and join me on Thursday, July 11th to talk about these ideas and more at the UXPA 2013 conference!