Proposal Types

The following types of proposals were sought for UPA 2009.

Enabling Business

Usability, user experience and experience design are increasingly seen as a competitive differentiator within companies and corporations. While some products are still marketed with the ubiquitous “feature matrix”, now more than ever products are marketed with an emphasis on their excellent user experience. This presents an opportunity for user experience practitioners to contribute at high levels in their organizations, helping to set product strategy and business goals.

How can user experience practitioners contribute to their organization’s product and service strategy and business goals? What are our colleagues doing to guide their organizations as user experience assumes greater importance in the value proposition of products and services?

You are invited to submit proposals on these related themes:

  • Aligning user experience strategy with business goals
  • Innovation and experience design
  • The ROI of user experience design
  • Corporate cultures and the user experience
  • The links between strategic marketing and user experience

Designing Experiences & Information Spaces

Get ready for true digital convergence! The creation of one Single Information Space means addressing the challenges created by digital convergence. To be successful, digital as well as physical information spaces have to go hand in hand while overcoming semantic gaps to achieve high information integrity. Consequently, designing experiences not only incorporates accurate reflection of cognitive processes but also process interactions that do not stop but bridge the gap between one space and another.

How can user experience practitioners help to establish a single information space offering affordable and secure communications, rich and diverse content while integrating high-quality services? What are user experience people doing to bridge the gaps between the different information spaces? What design methods are they incorporating to allow for optimal information integrity?

You are invited to submit your paper proposal on these – not exclusive – related themes:

  • Designing Experiences bridging multiple Information Spaces
  • Creating Interaction Processes that work across Information Spaces
  • Semantic Gaps and Information Integrity
  • Integrating physical devices into digital Information Spaces
  • The link between digital and physical Information Spaces
  • The challenges of Digital Convergence
  • Ergonomics of physical devices in today’s Information Space

Supporting Social Responsibility

Usability and Sustainability

With innovators exploring ways to design and make products and services that have sustainable impacts on our environment; its also time for Usability and Design professionals to better understand what this means for product design and the role we want to play. How do we create, integrate, socialize a sustainable process in business when thinking about longer term environmental impacts on products and services we make? How do we make products & services that are engineering marvels, profitable, aesthetically pleasing and delightful to use? How does the design of a sustainable product and service encourage use, care and at the same time do its best to protect the environment for future generations?

You are invited to submit your proposal on these themes:

  • Sustainable thinking in the product development life cycle and UCD
  • Selling sustainability in organizations
  • Impacts on sustainable design on Usability and UCD
  • Sustainable principles that help usability, reuse and innovation
  • Developing sustainable product and usability teams

Privacy & Security

The Internet and World-Wide Web has given us previously undreamed-of levels of connectedness. Our online personas – our personal data, preferences, behaviors, and images – are increasingly available to our friends, families, acquaintances, coworkers and supervisors, as well as companies who want to market to us or make use of our personal data. The user experience field should play a key role in the design of systems that balance security, privacy, and convenience.

How can we as practitioners design good experiences that make use of rich behavioral data sets while at the same time preserving users’ rights to privacy? Are the principles of usability and security completely at odds, or can we find a balance between them?

You are invited to submit proposals on these and related themes:

  • The tension between security and a seamless user experience
  • Optimizing both security and usability
  • Privacy, disclosure, and the user experience
  • The future of privacy in the wired world

Accessibility

With information technologies now playing an integral role in almost every aspect of people’s lives: education, work, commerce, entertainment, health, personal relationships and citizenship; making these accessible is critical to promoting equal opportunity and contribution to society for all. In addition, longer lifespans are leading to longer periods of reduced motor, sensory and cognitive capacities for the majority, not just for those with disabilities.

You are invited to submit your proposal on these, non-exclusive, themes:

  • Accessibility standards and Web 2.0
  • Accessibility of government services and usability in civic life
  • Universal Design principles
  • Adaptive technologies for aging adults
  • Enhancement technologies
  • Usability testing with people with disabilities

Usability Fundamentals, Education Program

Employers are seeking a clearly packaged series of sessions that will provide the participants they send with a set of immediately applicable skills for expanding or solidifying their work as practitioners. The Usability Professionals’ Association conference attracts and supports a wide range of professionals, from those needing cutting edge techniques to those seeking foundational knowledge of the field, its applications, and practices.

To provide for these foundational knowledge and practice needs, the Usability Fundamentals Education Program is designed to offer a real sense of what individuals new to the field need to start practicing.

You are invited to submit proposals – especially for tutorials & workshops – to directly address the Usability Fundamentals Education series of sessions:

Defining Usability

  • About the job and the practice
  • Significance and contribution
  • Terminology
  • History

Practicing Usability

  • Methods
  • Design
  • User research
  • In organizations and lifecycle
  • Cost justification and impact

Measuring Usability

  • Evaluation
  • Testing
  • Statistics
  • Analysis

Technology

  • Supporting tools, from simple to complex